Deeper Analytics for YouTube Videos

September 11, 2009 · Print this article, Visited 357 times, 1 so far today

YouTube has released a few new features for YouTube Insight, the site's video analytics offering. These are:

- Discovery over time
- Views from mobile devices
- Views from subscribers

The Discovery Over Time feature is really a combination of two existing features - the ability to track a video's view count/popularity over time, and the Discovery section that shows how viewers found a video. The Discovery Over Time feature provides a graph that shows how people have discovered your video over time.

YouTube has added the Mobile Views feature because of the huge increase in mobile video watching. "As more and more people use smart phones, the number of views and uploads we get from mobile devices has exploded: we get tens of millions of views every day from mobile phones, and since the beginning of the year YouTube uploads from phones have jumped 1700%," says YouTube.

The Views From Subscribers feature lets users track views from different subscription modules, like homepage subscriptions, the subscriptions page, and subscription email. Note that the feature won't work for views from before September, because YouTube has only had it turned on for a week.

YouTube says that they will be releasing more features for YouTube Insight soon. They give no clues as to what these features will be, however.

To your success!