eBay Launches Green Shopping Campaign

October 8, 2009 · Print this article, Visited 203 times, 1 so far today

eBay's Green Team has launched a six-week "re+purpose" campaign designed to get people to make more sustainable shopping choices and increase awareness about green products.

eBay's re+purpose campaign starts today with a partnership with The Uniform Project, an organization that is focused on raising awareness about sustainable fashion.

Beginning October 22, eBay's re+purpose campaign moves into its second phase when it teams with PopTech and Make Magazine to show how old items can be turned into creative and functional products.

On November 4, the eBay Green Team will launch the third and final phase of its campaign with ecofabulous.com by holding a national competition for the most creative do-it-yourself home dcor reuse project.

"The trend towards repurposing is something we see consumers embracing around the world," says Amy Skoczlas Cole, Director of the eBay Green Team. "These consumers recognize how much stuff there is in the world. They see buying used and vintage as not only a way to shop smart, but also to help the planet by extending the useful life of things that already exist. Useful stuff doesn't need to become useless trash."

"By connecting buyers and sellers in the world's largest online marketplace, eBay helps create value for vintage, used and refurbished products. The re+purpose campaign promotes three of the best creative reuse efforts we see today."
 

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