Retailers Funneling More Money To Bing

November 24, 2009 · Print this article, Visited 155 times, 1 so far today

Bing has managed to turn retailers' heads in a big way.  After looking at statistics from part of 2008, SearchIgnite reported that retailers spent almost 50 percent more with Microsoft's search engine this time around, which puts Google and Yahoo partly to shame.

Or, to be more precise, "Retailers have spent 47% more on search ads on Bing in Q4 this year than during this same time period in 2008," according to SearchIgnite.  "Compared with Google and Yahoo!, Bing also saw better YoY click volume growth."

Additionally, "[a]verage order values on Bing are 21% higher than across all engines, which could account for the spend growth."

Impressive, right?  It's only when you sort of step back for a moment that Bing's achievements look less stunning.  That's because, despite the progress Microsoft has made, exactly 75 percent of advertisers' dollars went to Google during the first part of this quarter, and 16 percent headed to Yahoo.  Bing grabbed just 8 percent.

Still, some headway is better than none, and retailers are demonstrating a lot of confidence in Bing by giving it a try during the all-important holiday season.

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