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Google Uses Hours of Search History to Serve Ads

SEO Master — Thu, 11 Feb 2010 16:48:41 +0000

Google has made some adjustments to how it uses referral URLs for contextual matching of AdSense ads. Google has started expanding the use of query words in referral URLs to a few hours.

Basically what this means is that Google is using user's search history to determine what ads to show on sites using AdSense. If a user arrives at one AdSense site via a search results page, and then goes to another AdSense site within a few hours, they might see ads based on the referral data from the first one.

"The technical way that we're doing this is by associating the relevant query words in the referral URL with the existing advertising cookie on the user's browser," says AdSense Associate Product Manager Rebecca Illowsky. "After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any time here."

"This allows us to deliver more relevant ads on a wider range of AdSense partner sites that a user may browse over the course of a few hours," she adds. "Using signals from the referral URL is just one part of our teams' continuing efforts to deliver even better contextually matched ads on your website."

Some people claim to have already seen a rise in clickthrough rate since Google made these changes. Commenting on Google's explanation, one reader says, "I saw a rise in CTR and was wondering [if] something was cooking so I guess this was it."

Have you seen a rise in AdSense CTR recently? Talk to ArisYulianta and Friends....

Google Lets AdSense Publishers Donate Earnings to Haiti Relief

SEO Master — Fri, 05 Feb 2010 15:28:01 +0000

Google has launched an AdSense feature that lets AdSense publishers donate their earnings to Haiti earthquake relief efforts.

"We're currently accepting donations from AdSense publishers with an unpaid account balance through January 31, 2010," says Google's Elizabeth Ferdon. "To see what your unpaid account balance is, please visit the 'Payment History' page within your account. Your January earnings will post in the next few days, so feel free to refer to your 'Advanced Reports' page for an earnings estimate until those are finalized."

Publishers can donate either a portion or all of their unpaid balances as of the end of January. "As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so even if you're donating, please don't ask others to click on your ads in order to increase your earnings," says Ferdon.

Google will not process donation requests from publishers whose request to donate more than their unpaid balance through January 31, or if they are subject to tax-withholding, their account has been disabled for invalid activity or other violations of terms and conditions, or if their accounts display the messages: "please submit your tax information", "please enter your PIN", or "please verify your phone number".

Partners in Health is the organization that will receive the donations. They will go to proivde medical aid.

Have You Read This?

> Google Launches Relief Site To Help Haiti

> Twitter Helping Haiti Earthquake Victims

> BusinessWire Offers Free Haiti-Related Press Release Distribution

A Convenient Content Truth

SEO Master — Mon, 28 Dec 2009 15:16:14 +0000

Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.

Demand Media, for instance, was created with this business model. Figure out what people are searching for, create somewhat unique content in bulk that matches the title tags and other keywords in the search terms, place Google ads all over this content and voila ... Demand Media's eHow.com articles rank on the first page of Google search result for hundreds of thousand of searches. By the way, Demand Media is reportedly going to generate $200 million in revenue this year and may be worth a billion dollars in large part because of these Google Adwords clicks.

It is a fascinating business model; A content assembly line creates content specifically for Google searches and Google then pays millions for Google ads clicked on that content. Unfortunately, it does raise questions about whether Google has a conflict of interest in being both the main supplier of traffic and revenue for these bulk article sites while also earning substantial revenue for itself? After all, if these articles didn't result high in Google searches this mass content production model wouldn't work.

I have followed the SEO industry for years and our WebProNews reporters have interviewed countless Google product managers on the subject of ranking well in Google. Google's mantra has been for publishers to make quality content for their users and not for its search engine. Google's position is that quality content will rise to the top of its SERPS.

However, Google seems to be sending content creators a mixed message. Demand Media is creating as many as 5,000 articles and videos each day for the purposes of ranking in Google. If Google's message is for publishers to create content for their readers, not just to rank in Google, then why is Demand Media's content ranking so well in Google?

The answer could be that for thousands of long tail searches, Demand Media's content is quality enough. The vast majority of Google searches on any given day include a search term that will get less than a hundred searches a day. What content farms such as Demand Media do is provide articles and videos that are optimized for these rarely searched terms. The content is often mediocre, but it is unique and it has a title tag and other keywords that match these targeted searches.

The problem as I see it is that while Google is highly ranking the content of these mass production publishers it also has a financial incentive to do so. Almost all content farms use Google Adwords for their revenue. So while Google on the one hand encourages publishers to make content for their readers and not just for search ranking, it is in partnership with sites that do just that.

This should make publishers wonder about their business models. Should they spend thousands paying reporters and editors to create quality content for their users or should they simply create a content farm that pays little for bulk quantities of articles and videos but gets lots of Google love?

I guess if you can make content for the purpose of ranking in searches ... but make it targeted, unique and not horrible, then you might find that Google well reward you quite well.

Is this the future of online publishing?

Google Changes Wording for AdSense Earnings

SEO Master — Fri, 11 Dec 2009 14:00:55 +0000

Google announced that it has made some messaging changes in the AdSense interface. The changes concern users' earnings.

Google has added the words "Estimated" and "Finalized" next to "Earnings" throughout users' accounts. The company says the move was made to be more transparent. The changes in messaging do not reflect any changes to the way finalized earnings are calculated. The company says they're simply intended to give users a clearer idea of Google's estimations of earnings and what is actually finalized.

"As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page," says Elizabeth Ferdon of Google's AdSense Payments Team. "This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records."

"We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month," adds Ferdon.

Google says it can't say how much amounts would differ for any specific publisher, and that most publishers won't see a significant difference anyway.

Earlier this week, Google introduced the ability to search for ads in the Ad Review Center. The option is currently available to only a limited number of publishers who are using the new AdSense interface (launched a few weeks ago). The company said, however, it will be rolling it out more widely as they invite more publishers to test the new interface.

Have You Read This?

> Google Launches AdSense Product Ideas Page

> Google Ignoring Its Own Policy on Desktop AdSense?

> YouTube Videos in AdSense Could Drive Clicks

Google Launches AdSense Product Ideas Page

SEO Master — Tue, 01 Dec 2009 21:08:06 +0000

AdSense is an important fixture in a lot of people's lives; it can represent anything from spending money (hey, little splurges do the heart good) to what pays the mortgage. And now, individuals have a chance to shape it more to their liking, as a new Product Ideas for AdSense page has launched.

Try not to get your hopes up; as word spreads and more people contribute ideas, the odds of any one suggestion making it in front of an important Googler will decrease. Also, there's no guarantee that any of the recommendations will be implemented.

Still, a post on the Inside AdSense blog stated, "[W]e can guarantee that we'll take the top ideas (as voted by you), and bring them to the AdSense Product Management team for review. By submitting an idea, you agree that Google may use the idea to develop and enhance Google's products and services."

So sign into the Product Ideas for AdSense page with your Google account, make a suggestion, or vote for an existing one that you like before the end of December 15th. Just about everything's fair game, from simple tweaks to entirely new features.

Then just maybe, as a result of participating, you'll be able to upgrade "spending money" to "mortgage payments" or "mortgage payments" to "retirement package."

Have You Read This?

> Google Ignoring Its Own Policy On Desktop AdSense?

> YouTube Videos In AdSense Could Drive Clicks

> Google Tests New AdSense Interface

Google Ignoring Its Own Policy on Desktop AdSense?

SEO Master — Tue, 24 Nov 2009 15:21:52 +0000

It has been discovered that Google is now showing AdSense ads inside Google Earth. While it is not that surprising to see Google putting ads on another one of its properties, it has raised a few eyebrows, given that Google Earth is a desktop application.

Google actually states in its policy that it doesn't allow developers to use AdSense ads in their desktop apps, but it appears that Google is bending the rules for its own product. The company is certainly free to do so, given that it owns the product, but some are beginning to wonder if this could lead to Google changing that policy.

Currently that section of Google's policy reads:

"Currently, we don't permit Google ads or AdSense for search boxes to be distributed through software applications including, but not limited to toolbars, browser extensions, and desktop applications. In order to comply with AdSense program policies, please note that Google AdSense code may only be implemented on web-based pages."

Blogger Amit Agarwal at Digital Inspiration appears to be the first to point out the ads in Google Earth, and he provides a couple of screenshots here. In one, you can see AdSense ads when you search for a location or business, and the ads can be found in the search results. In the other screenshot, you can see the ad in the window that pops up when you click a placemark (the red pins on the maps).

The interesting part of this find is not so much that Google is placing ads in Google Earth, but what it could mean if the company were to in fact change its policy.

"If that policy changes, we could see more and more of Office 2010 Starter or FeedDemon like applications that are completely free to the end-user but supported by web advertising," says Agarwal.

Joseph Tartakoff at PaidContent adds that "arch rival" Microsoft has already promised to introduce the ad-supported version of Office to come pre-loaded on PCs.

It is possible that there is being too much read into Google's decision to include AdSense ads in Google Earth. It does make for an interesting conversation though. What do you think?

Have You Read This?

> Google Familiarizes AdWords Users with New Interface

> Blogger Gets AdSense For Feeds Integration

> Google Friend Connect Gets an AdSense Feature

Make Sense of Google AdSense – and make money!

admin — Sat, 18 Jul 2009 00:18:37 +0000

As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet [...]

What makes Google AdSense system so special?

admin — Fri, 17 Jul 2009 23:56:51 +0000

The basic arrangement in which Google AdSense system works is such that Google has the basic control over the Ads that are displayed on the websites subscribed to Google AdSense system. Of course, the website owner can customize how an Ad looks and also block/filter certain types of Ads on their website. The Ads that [...]

Understanding AdSense for feeds

admin — Fri, 17 Jul 2009 23:55:19 +0000

Google AdSense program offers more than one way of earning revenue from serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more recent ways of advertising using Google AdSense Ads, it’s in no way less effective than the others. Here, Google places the Ads of the advertisers in the relevant feed articles [...]

Top 4 Tips for getting the best results from your AdSense Ads

admin — Fri, 17 Jul 2009 18:27:33 +0000

The revenue that you earn from Google AdSense program is totally dependent on you and your abilities. Here are some tips that you can use to get the best results from your AdSense Ads: 1. Use channels: Channels help you in conducting a better analysis of the performance of your AdSense Ads. You can use custom [...]

Tips for AdSense for feeds

admin — Fri, 17 Jul 2009 18:25:13 +0000

AdSense for feeds is currently in beta testing phase and the content publishers are just waiting for the flood gates to open in order to start earning revenue through the AdSense Ads in their feeds. Here are the top 3 tips that will help you fully capitalize on this revenue earning opportunity: Content quality: You will [...]

Setting up your Google AdSense account – Part 4 (AdSense code)

admin — Fri, 17 Jul 2009 18:23:58 +0000

Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only [...]

Setting up your Google AdSense account – Part 3 (Additional customizations)

admin — Fri, 17 Jul 2009 18:22:17 +0000

Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite [...]

Setting up your Google AdSense account – Part 2 (Essential customizations)

admin — Fri, 17 Jul 2009 18:19:10 +0000

Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. [...]

Setting up your Google AdSense account – Part 1 (Enrolment form)

admin — Fri, 17 Jul 2009 18:17:32 +0000

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Performance tracking through reports

admin — Fri, 17 Jul 2009 18:15:33 +0000

Google AdSense program provides you reports which you can use for tracking the performance of your AdSense Ads. There are certain basic reports which are as such available on all AdSense accounts. These reports will show you the total number of page impressions, ad unit impressions, ad clicks, cost per thousand impressions (effective CPM), click [...]

Online advertising and Google AdSense

admin — Fri, 17 Jul 2009 18:09:45 +0000

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Misuse of Google AdSense

admin — Fri, 17 Jul 2009 18:06:17 +0000

Google AdSense advertising system stands like a star among the other advertising system. The popularity of Google AdSense program can be judged from the fact that most websites today serve Google AdSense Ads. In fact, some of the websites are just so full of Google AdSense Ads that the rest of the content on the [...]

Making the AdSense Ads suit your website – Part 3 (Positioning of Ads)

admin — Fri, 17 Jul 2009 18:04:56 +0000

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Making the AdSense Ads suit your website – Part 2 (Color of Ads)

admin — Fri, 17 Jul 2009 18:03:34 +0000

Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size, shape, color and positioning of the Ads. Though [...]

Making the AdSense Ads suit your website – Part 1 (shape and size)

admin — Fri, 17 Jul 2009 18:02:34 +0000

Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense [...]

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admin — Fri, 17 Jul 2009 18:00:41 +0000

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Google’s Ad filtering mechanism.

admin — Fri, 17 Jul 2009 17:58:27 +0000

Google’s filtering mechanism for Ads is based on a number of factors. Let’s take a look at some of these factors: 1. Relevance to content: This is the single most important Ad filtering criterion that is used by the Google AdSense program. In fact, it is this filtering concept that gives Google AdSense program an important [...]

Google AdSense: Understanding Alternate Ads and PSAs

admin — Fri, 17 Jul 2009 17:56:32 +0000

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Getting the Maximum out of Google AdSense: Strategy Classification

admin — Fri, 17 Jul 2009 17:40:06 +0000

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Getting paid through AdSense program

admin — Fri, 17 Jul 2009 17:34:47 +0000

Once you have setup your AdSense account and updated your website with AdSense code, you would surely be looking forward to earning some revenue from the AdSense Ads. Though revenue will start accruing to your AdSense account almost immediately, the actual payments to you are based on certain rules that Google has laid out for [...]

Any website can become a bill-board through Google AdSense program

admin — Fri, 17 Jul 2009 17:32:32 +0000

We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that [...]

An introduction to AdSense for Search

admin — Fri, 17 Jul 2009 17:30:57 +0000

While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program? ‘AdSense for Search’ is how Google includes search engine bit [...]

AdSense tips that you might have missed out on

admin — Fri, 17 Jul 2009 17:29:51 +0000

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AdSense related terms that you should know

admin — Fri, 17 Jul 2009 17:28:49 +0000

Here is the list of AdSense related terms that you should know for sure: Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is [...]