Hulu Falls Short In Comparison To Blockbusters

If you massage the stats enough, Hulu's an entertainment giant, hanging neck and neck with this year's most popular movies.  If you adopt a more objective perspective, however, it becomes pretty clear that the video-centric site hasn't exactly achieved blockbuster status.

In a report released this afternoon to NewTeeVee, Buzzpoint put Hulu just behind The Twilight Saga: New Moon, and ahead of Transformers: Revenge of the Fallen, Harry Potter and the Half-Blood Prince, Up, and The Hangover in terms of revenue and opening weekend gross.  The catch is that Hulu's revenue for all of 2009 ($120 million) had to be counted to keep it in this group.

Similarly, Hulu topped Buzzpoint's list related to visitors and audience members at opening weekends.  By quite a lot, too - 42.5 million pairs of eyeballs focused on the free site, while runner-up New Moon attracted just 20.0 million watchers.

But the Hulu data covers the whole month of October, not a couple of days.  And it's hard to imagine that every Hulu visitor spent two or three hours completely focused on the site.

The Buzzpoint report concluded, "While Hulu's content strategy is obviously centered around television shows rather than movies, these comparisons to Hollywood nevertheless help illustrate the lengths Hulu needs to travel in order to become a true blockbuster."

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MySpace Reaches Deal With Another Music Label

The "virtual fifth label" is now friends with MySpace.  Merlin, an organization that represents independent music companies, is supposed to have signed a deal with the social network that should nicely complement MySpace's existing partnerships with EMI, Sony, Universal, and Warner. Merlin's association with indie artists and late arrival to the music scene (it launched in January of 2007) set it apart from the so-called Big Four.  Just the same, Merlin's a major force, with members in more than 25 countries, and names like Cat Power, Tom Waits, and The White Stripes linked with it. So it's quite noteworthy that, according to Andrew Orlowski, a Merlin spokesman stated, "After more than a year of negotiations, MySpace Music has finally offered Merlin a deal that is acceptable to its members, members who represent 10% of the global music market." What's more, "The same eligibility and level of participation will be offered to all independent labels licensing content to MySpace Music." Of course, the details of the arrangement haven't yet been made public, which leaves a lot of questions unanswered.  But it looks like MySpace, which acquired Imeem just yesterday and launched MySpace Music Charts the day before, is really on a roll on the music front.