MySpace’s “New Moon” Webcast Brings In 3m Viewers
November 18, 2009
Leading up to MySpace's live stream of red carpet arrivals at the world premiere of The Twilight Saga: New Moon, we indicated that onlookers should expect a big traffic spike. Now, the statistics are in, and "ginormous traffic mountain" is more like it.
In an email to WebProNews, a MySpace representative stated that the webcast attracted over 2 million uniques and a total of almost 3 million viewers. Those large numbers are about equal to the populations of Houston and Chicago, respectively.
The MySpace rep then made clear that this "[m]arks the highest number of total viewers for any Ustream red carpet webcast," and that the New Moon premiere qualifies as "the farthest-reaching event Ustream has streamed to date."
It's hard to imagine that MySpace won't pursue further Twilight tie-ins as a result. More movies are on the way, after all, and plenty of fans would probably visit the site in order to see exclusive interviews, fresh trailers, or just stale footage of the stars playing checkers.
Promotions involving other movies may proliferate, too, given that this could become a fairly cheap and steady way for the social network to bring in eyeballs.
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MySpace To Host Exclusive Stream Of “New Moon” Red Carpet
November 11, 2009
Don't be surprised if MySpace experiences a big traffic spike on Monday, November 16th. The social network intends to host a live stream of red carpet arrivals at the world premiere of The Twilight Saga: New Moon.
In one sense, this could have been something of a cheap trick; it's a good bet that boatloads of young girls would tune in even if they could only catch a glimpse of Robert Pattinson and listen to a random correspondent babble. MySpace is demonstrating its influence and taking things quite a bit further, though, offering fans an exclusive experience.
According to an official statement emailed to WebProNews, "Viewers will . . . be able to take part by posting comments or questions to The Twilight Saga: New Moon Premiere MySpace page that may then be presented to the celebrities during the broadcast."
What's more, "Anya Marina, writer and performer of 'Satellite Heart' on The Twilight Saga: New Moon Original Motion Picture Soundtrack, will co-host the broadcast."
The Twilight Saga: New Moon Trailer and Premiere Announcement New Moon Premiere | MySpace Video |
So consider passing word of the event along to any relatives or friends who are Twilight fans. And with respect to what sort of traffic numbers MySpace might see, it should interest even the franchise's biggest detractors to know that the New Moon trailer received a whopping 4.2 million views within 24 hours of its debut on MySpace.
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