Erin Cigich, Dir. of Affiliate Publishing, introduces the Clickbooth Publisher Certification Program
January 4, 2010
Register at: affiliates.clickbooth.com Clickbooth is the 1st Affiliate Network to launch a Publisher Certification program and continuous learning website. As a Clickbooth Publisher you’ll be among the best of the best internet marketers and work closely with an Affiliate Strategist who is an industry expert in your traffic type. This program will teach you the basics and where to get started. Once you’ve passed the test be sure to schedule a call with your Affiliate Strategist to learn how …
Google TV Ads Gets Game (Show Network)
August 26, 2009
Companies that haven't yet given Google TV Ads a shot should consider themselves presented with about 65 million new reasons to do so. Google TV Ads has connected with the Game Show Network and its 65 million viewers.
To a certain degree, this move makes more sense than other advertising tie-ups. Game shows often involve money and products that are available for purchase, after all, putting their viewers into a consumer-y frame of mind.
A post on Google's Let's Take it Offline blog also adds, "As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. The typical demographic for GSN is pretty broad, with its audience consisting of adults in all ranges, who are interested in live game shows and interaction with TV shows."
Anyway, as the picture below proves, this development follows a number of other impressive partnerships involving Google TV Ads and various networks. Despite the struggles and eventual demise of Google Audio Ads and Google Print Ads (with which Google TV Ads shared the "Offline" blog), Google TV Ads just keeps getting stronger.
Would-be users should know, "Once you upload your ad and set the CPM and budget, your ads will then be entered into the auction. After your ads air, you will have access to reports measuring the number of impressions, CPM and audience retention based on accurate set-top-box data."
Performance tracking through reports
July 18, 2009
Google AdSense program provides you reports which you can use for tracking the performance of your AdSense Ads. There are certain basic reports which are as such available on all AdSense accounts. These reports will show you the total number of page impressions, ad unit impressions, ad clicks, cost per thousand impressions (effective CPM), click through rate (CTR), and your earnings of course. You can view the reports for the date range of your choice. However, do not expect the report to be updated every second. Typically, the data is updated by Google AdSense program after every hour.
You can customize these reports for advanced performance tracking. Though simple customization of basic reports is useful too, it’s the ‘channels’ that really help in conducting a detailed performance analysis. Using channels you can get data broken down and presented in a number of different ways e.g. you could compare the performance of one set of pages against another, you could compare the performance of one ad format against another etc. There are various options available with channels and it’s just a matter of exploring them and using them to your benefit.
Besides viewing the reports online, you can even download your reports (in CSV format – comma separated values format). If you don’t want to login to your AdSense account very frequently, you can set up email-able reports which automatically get emailed to you or whoever you designate.
An introduction to AdSense for Search
July 18, 2009
While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of Google AdSense program and is one great way of increasing website revenue for website owners. To implement ‘AdSense for search’, you just have to include the Google search box on your website. Again, Google offers the code that you need to use for including Google search box. You just have to paste the code at whatever place you deem as the most appropriate place for Google search box.
When your website visitors use Google search bar on your website, they get almost the same results as they would by using Google separately through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. Also, you can customize the search results page to suit your website’s theme. So, Google AdSense for search is one great way of making money just by including the Google search bar on your website. Besides that, the visitors to your website get an additional functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website (and, in fact, one of the easiest ways too). A number of website owner actually use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to maximize their revenue.
