Dirty Trick #20: Let’s Go Through This One More Time
July 18, 2009
Fitting that this would be my last “dirty trick” since it always comes at the end of a sales page, huh? But, what IS this one all about? It’s about repetition, plain and simple.
If you have children and you’ve ever watched Nickelodeon’s pre-K programs, then you will be familiar with what I’m about to say here. And that is “People Are Programmed To Learn Through Repetition”.
Which is what makes this dirty little sneak such an important one. In a nutshell, you are repeating the important details of your product or offer in a small but informative summary that should be placed right before the order button.
This summary can take the form of a bulleted list, a little “Yes! I Want To Take Advantage Of This Offer” form, or something similar. The main point here is to remind your potential customers of exactly what they will be getting. Marketers will often refer to this as a “recap”.
My advice, if you aren’t already using this dirty trick, you had better start! Anyone selling anything anytime can benefit from this one.
All these dirty tricks have one major thing in common. Can you guess what that is?
THEY ALL GENERATE CURIOSITY AND A DESIRE TO TAKE ACTION.
To sell something successfully, you have to create curiosity from your customers to want to learn more about what you’re selling.
These dirty tricks work. They do. Give them a chance and see if you don’t find at least one that will have a positive effect on your profit margin.
Dirty Trick #19: Do You “Qualify”?
July 18, 2009
This is one beauty of a dirty little trick. The whole basis behind this one is that a person interested in your offer doesn’t see an “order now” button, or a download your product here sneaky pete payment link. Nope. What they see instead is a “Click Here To See If You Qualify For This Special Offer” form in where they will need to give their name and email address before they even get to see the details of the offer.
Now, is that smart, or is that smart??
Not only are you making sure that your prospective customer takes action, which gets them in the buying mode, but at the same time you are snatching up their email address to build your mailing list. Wow! That’s a really cool idea, right?
Precisely.
And the best part is, you really get a chance to see how many people are interested in really learning more and maybe buying your special offer or product.
Not only that, but even IF your potential customers decide NOT to buy your product, you STILL have their email address so you can send them other offers later on! It’s a win-win for you.
If you know how to create an online email sign up form, and use a redirect page, then this could be a super handy little trick for you to try out next time you run a new product of yours.
This dirty trick is recommended for those that want to see how much interest customers have in their product, to build up intense curiosity through the “qualifying” process, and to build their mailing list quickly.
Dirty Trick #18: Shh! This Is Secret
July 18, 2009
Who doesn’t want to know a secret? It’s human nature to want to be included into some secret club, or inner circle society of special people. And this dirty trick exploits that desire to the max!
Ever been to a web site that has a little window pop up either when you first enter the page or leave it? Yes, you probably know these are pop up windows. Who doesn’t? But the might of the trick isn’t in what these are, but what they have inside them that counts.
Try sticking a “You Have 2 Minutes Left To Claim Your 30% Discount Off The Regular Price Of Our Product”, or a little “Why Didn’t You Buy?” survey link in there, then offer a special “For Your Eyes Only” discount to make your potential customer feel like they truly are the only ones getting this kind of preferential treatment.
Pop ups aren’t the only way to use this trick though. You can also create your own little “secret society” or “members only” newsletter or web site and have your visitors sign up to gain instant, free, access to this area. But make sure you have something inside of it!! Or information there for your members to play around with.
This is an outstanding trick to use to build up your subscriber list while you’re at it too. Yes, some people find pop ups annoying, but when it comes to being part of an “inner circle” of money-savers, they’ll make an exception.
To go along with this same trick, you can also use words on your sales page like “Secret, Revealed, Discover, Uncovered, etc.” as a means of gaining more sales too.
Think about this for a second. If someone selling their “top secret methods” that make them truck loads of cash were going to “spill the beans” and let you in on it, wouldn’t you want to be included? Marketers know it. That’s why they use it to their advantage.
And here’s a free secret, most of the “top secret secrets” aren’t really secrets at all!
Just common marketing sense.
Everyone enjoys getting the inside scoop on something, no matter what it is. Don’t you?
Recommended usage of this dirty trick is for anyone that wants to try and get a higher conversion rate on their sales.
Dirty Trick #17: Let’s Be Partners
July 18, 2009
Before I tell you about this dirty trick, let me ask you a question. How much easier do you think it would be for one person to sell a box of cookies door to door, as compared to 50 people selling them door to door?
Exactly! There is strength in numbers. And that is what this dirty little monster is all about. Building your numbers with an affiliate program and using it as a Joint Venture opportunity for your site visitors, or customers.
What’s the best way to build yourself an army of partners? Let them earn money from any sales they make of your product through their special little affiliate link for FREE.
Yep. Let them sign up for your affiliate program with NO PAY IN. And when I say the words “no pay in” what I mean is, don’t try and use the “You must first order a copy of my product before you can become an affiliate”.
It won’t work as well for you. Think of it this way, if you make your potential JV partners pay for the chance to try and earn some profits from selling your product, then they’re taking a bigger risk by actually spending some of their own cash first. Not good for the affiliate.
But, in contrast, if you offer them a FREE opportunity to test out selling your product via your JV program, you’ll likely see a bigger partner sign up rate and flowing right along, a bigger profit rate too.
Again, this little monster is highly recommended to any person that wants to make more money with less work. Realistically, this is the only way you can do that.
