Dirty Trick #20: Let’s Go Through This One More Time

Fitting that this would be my last “dirty trick” since it always comes at the end of a sales page, huh? But, what IS this one all about? It’s about repetition, plain and simple.

If you have children and you’ve ever watched Nickelodeon’s pre-K programs, then you will be familiar with what I’m about to say here. And that is “People Are Programmed To Learn Through Repetition”.

Which is what makes this dirty little sneak such an important one. In a nutshell, you are repeating the important details of your product or offer in a small but informative summary that should be placed right before the order button.

This summary can take the form of a bulleted list, a little “Yes! I Want To Take Advantage Of This Offer” form, or something similar. The main point here is to remind your potential customers of exactly what they will be getting. Marketers will often refer to this as a “recap”.

My advice, if you aren’t already using this dirty trick, you had better start! Anyone selling anything anytime can benefit from this one.

All these dirty tricks have one major thing in common. Can you guess what that is?

THEY ALL GENERATE CURIOSITY AND A DESIRE TO TAKE ACTION.

To sell something successfully, you have to create curiosity from your customers to want to learn more about what you’re selling.

These dirty tricks work. They do. Give them a chance and see if you don’t find at least one that will have a positive effect on your profit margin.

Dirty Trick #11: Wait. . .There’s More!

If you have EVER, and I do mean EVER been surfing through the television channels after midnight any day of the week, you’ve seen this sneaky little bugger hard at work inside all those crappy infomercials.

These guys, or gals, really want you to buy a copy of their product. So they’ll sweeten the offer up for you to drive that fact home and straight to your credit card or bank account. After all, they are in the business to MAKE MONEY, right?

And, if they’ve already piqued your curiosity, see Dirty Tricks Volume I, then they know that you’re interested in what they’re attempting to sell you. So they try and make the deal better on your end.

That’s when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth -insert any dollar amount here- absolutely FREE! Cue flashing text. . . .

Now I know you’re probably thinking, “Shucks, I’d never fall for that kind of garbage!”. Hmm, how many products HAVE you bought from television adds? If you say none, well then congratulations! You are immune to this dirty trick. Way to go! And if you aren’t immune, don’t worry about it. I would bet that almost 98% of people aren’t either.

The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don’t want or need it, just to get your hands on all those choice freebie gifts they’ll give you. And all for the cost of the original product price.

What a deal!

Yep. That’s what they want you to be thinking. Sure, you may not like or need the product they’re trying to sell you, but all those things you’re getting for free pretty much makes it worth spending 30 bucks.

Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product to get your hands on them.

Internet Marketers use this one religiously too. Don’t let ‘em sneak it past you. Remember last time you signed up for that free report or ebook? And then after you filled out the form you were magically whisked away to a page that let you know you would be receiving an email to confirm you wanted to be included on their list? ‘Cause that’s the only way you could get the freebie?

What else was on there? Did you notice that there was probably either an ad for another product, we in the Internet Marketing world call this an “upsell”, or a special offer that you would only see that one time, again, called a, what else, “one time offer”?

Or how about when another internet marketer releases a new product and one of their affiliates will offer you a special “bonus” if you buy only from them? They will pack those bonuses to the gills with products that you may want, and probably will, even more than the main product that is being sold.

Aha! The light just went on didn’t it?!

If you don’t have something like this set up on your freebie giveaway offers, you had better start. Otherwise, you’re missing out on profits my friend. And a super script that will help you set up these one time offers is, of course, One Time Offer.

I highly recommend using this dirty trick for anyone trying to sell anything. EVER.

DIRTY INTERNET MARKETING TRICKS

It’s a fact. Internet Marketers use “dirty tricks”. Although many of them won’t admit to the fact. Still, it’s the TRUTH! Some of them may not even realize they’re using them. And some of them DO know. The latter half are the folks that are raking in the cash daily.

What IS a “dirty trick”? Well, that’s easy. It is a sly method used by people everyday to get a desired reaction out of another person. Or at least that’s my take on them. When you think of these words, you may think “rip-off”, “unethical”, or “illegal”.

Let’s get one thing straight right off the bat. The tactics discussed in this report are NOT illegal. They are NOT unethical. They are NOT a rip-off.

But they ARE a bit on the “crafty” side. Crafty or not, the point is THEY WORK. And if you’re NOT USING THEM, then you’re LOSING MONEY.

So, why did I call this collection of tactics “Dirty Internet Marketing Tricks” then? Because they are psychologically “sneaky”. They scream out. . .

And boy do they ever get that type of reaction. You bought this report, right? It caught YOUR attention, didn’t it? Whether you consider yourself the most honest person in the world, you still wanted to know what these so called “dirty tricks” were, didn’t you? Maybe to arm yourself against them. Or maybe to even use them yourself. The fact of the matter is, you are here, reading these words right now regardless of the reason. So the title I used WORKED TO GET YOUR ATTENTION AND MAKE YOU TAKE THE ACTION I DESIRED.

And really, it’s simply a matter of human nature. People always want to know the dirty secrets that others seem to be hiding. Why do you think all those “rag mags” sell so well? Sure, you probably know that most, if not all of the stories published are a load of tripe. But you still want to read it. Even if it’s just to prove to yourself you were RIGHT and it’s nothing but a pack of filthy LIES.

Dirty trick I know. That’s the point! And that’s just what you’re going to learn inside this post. How to do the exact same thing to bring you in more money.

Diving right in, we’re going to discuss my #1 favorite dirty trick. . .