Dirty Trick #20: Let’s Go Through This One More Time

Fitting that this would be my last “dirty trick” since it always comes at the end of a sales page, huh? But, what IS this one all about? It’s about repetition, plain and simple.

If you have children and you’ve ever watched Nickelodeon’s pre-K programs, then you will be familiar with what I’m about to say here. And that is “People Are Programmed To Learn Through Repetition”.

Which is what makes this dirty little sneak such an important one. In a nutshell, you are repeating the important details of your product or offer in a small but informative summary that should be placed right before the order button.

This summary can take the form of a bulleted list, a little “Yes! I Want To Take Advantage Of This Offer” form, or something similar. The main point here is to remind your potential customers of exactly what they will be getting. Marketers will often refer to this as a “recap”.

My advice, if you aren’t already using this dirty trick, you had better start! Anyone selling anything anytime can benefit from this one.

All these dirty tricks have one major thing in common. Can you guess what that is?

THEY ALL GENERATE CURIOSITY AND A DESIRE TO TAKE ACTION.

To sell something successfully, you have to create curiosity from your customers to want to learn more about what you’re selling.

These dirty tricks work. They do. Give them a chance and see if you don’t find at least one that will have a positive effect on your profit margin.

Dirty Trick #13: Getting All “Hyped” Up

This is a super dirty trick. And admitted “hypers” or not, I can almost guarantee you’ll find this type of language slipped in to most sales pages. Now, some Internet Marketers may try and mask this trick by putting a different name on it, but it’s the same thing.

Now, some marketers will simply say that they have unbreakable confidence in their products, and there’s no “hype” in that. Really? I beg to differ. Not that there’s anything at all wrong with having that type of confidence in your product, but let’s call a duck a duck and not a chicken, shall we?

Some more common “hyper” words you may have seen, or be using yourself are:

Incredible

Amazing

Unbeatable

Unbelievable

Controversial

Secret

Hidden

Easy

Fast

And there are plenty of others lying in wait to pounce on you. But these are more of the commonly used hype words. So, why do this dirty trick work so well?

Because these words spark emotion within your potential customers. And dragging out that emotional connection to your product can more often than not close the sale.

A word of caution here though. Don’t try and over-hype your product. That could end in you boiling in a pot of hot water in the form of a law suit. And I’m sure you don’t want to get scarred up with burns now do you?

Use this dirty trick wisely and cautiously. Don’t over do it and try your best to stay true to the reality of what your product can, and can’t do when describing it with “hyped” up words.