Google Testing a Revamp of the Search Results Page

Update 2: One of my co-workers is seeing the new SERPs:

Update: Danny Sullivan reports that "slight variations" of this design are "live in the wild," and "still being shown to a randomly selected group of people," and that Google doesn't have an expected launch date for a complete roll-out.

Original Article (11/19): Google is testing a new user interface for its search options feature. If you are unfamiliar with the search options feature, it is the link on your search results page that says "show options" and brings up a menu on the left-hand side of the screen providing a number of ways to filter your results.

According to Danny Sullivan at Search Engine Land, a "small number" of Google users will see the new interface starting today. The aim of the new interface is to provide users with a cleaner display. Sullivan says that if the testing goes well, Google may roll it out after the New Year. He quotes Google's Marissa Mayer as saying, "We're basically looking at a new look and feel for Google. It's an overall cleaning up of the search engine results page."

Do you think Google's results pages need a new look and feel? Talk to ArisYulianta and Friends... what you think.

Images of this new look and feel look strangely familiar - similar to that of a certain "decision engine." Take a look:

Of course, the Google's search options and Bing have been compared in the past (and other search engines utilize a similar design too for that matter), in terms of the general layout. Their functionalities differ on various levels. It's important to note that this will just be how the search results pages will look, without having to click the search options link to get to it. There has been discussion in the past about how much users actually use Google's search options, simply because the feature is easy to overlook. Such a change would put the options right in your face.
 
Besides being visually different, the options themselves are different in some areas. For example, a "see also" section has been added, which suggests related queries. There is also a section called "show search tools," which now contains things like the Wonder Wheel, Timeline View, and "more shopping sites."

Google may start messing around with the top navigation on search results pages next year, but the company has acknowledged that it works well right now. It will be interesting to see the change in use of this top navigation if the left-hand options go mainstream.

What do you think of this re-working of Google's search results pages? Do you want to see it go mainstream, or do you like it better how it is right now? Share your thoughts.

Have You Read This?

> Google Launches Search Options

> Google Presents New Image Search Options

> Google's Search Options Increase

Looking at Different Functionalities of Google Buzz

This day will go down in history as the day of Google Buzz. After Google's press event (which we live-blogged and discussed here) Google put up several posts explaining more about the "buzzworthy" new product.

"Google Buzz is a new way to start conversations about the things you find interesting," says Gmail and Google Buzz Product Manager Todd Jackson. "It's built right into Gmail, so you don't have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there's always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don't have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you're sure to see the stuff that matters most as it happens in real time."

"We've relied on other services' openness in order to build Buzz (you can connect Flickr and Twitter from Buzz in Gmail), and Buzz itself is not designed to be a closed system," he says. "Our goal is to make Buzz a fully open and distributed platform for conversations. We're building on a suite of open protocols to create a complete read/write developer API, and we invite developers to join us on Google Code to see what is available today and to learn more about how to participate."

We looked at the promo video for Google Buzz in another article, but Google has also now provided one focusing specifically on Buzz's mobile aspects.

Google Buzz Tech Lead Edward Ho talks about the Gmail aspects of Buzz:

To make sure you don't miss out on the best part of sharing, Buzz sends responses to your posts straight to your inbox. Unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.

You can follow the specific people whose posts you want to see, but Buzz also recommends posts from people you're not directly following, often ones where your friends are having a lively conversation in the comments. If you're not interested in a particular recommendation, just click the "Not interested" link and your feedback will help improve the recommendations system. Buzz also weeds out uninteresting posts from the people you follow — collapsing inactive posts and short status messages like "brb." These early versions of ranking and recommendations are just a start; we're working on improvements that will help you automatically sort through all the social data being produced to find the most relevant conversations that matter to you.

Software engineer Justin Zaren talks about photo sharing through Picasa on Google Buzz:

Google Buzz is built right into Gmail and is fully integrated with Picasa Web Albums. Any photos you upload to and share from Buzz are automatically stored in a new unlisted album in your Picasa Web Albums account, so you can view them from either site. It's easy to upload multiple photos at once from Buzz - just click "Insert: Photo" from a new post, select "upload files," and click "Add photos to post" once they're fully uploaded. Since photos are meant to be viewed fast and full-screen, clicking a photo in Buzz opens an embedded viewer designed to give you an optimal viewing experience.

Google Reader users can link their accounts with Google Buzz as well. "Just head over to Gmail and you'll be able to link up your Google Reader account with just a few clicks," says Google's Mihai Parparita  on the Google Reader Blog. "Then, anything you share in Reader will automatically be posted to Buzz. Comments are even shared between both products, so you can view and participate in the conversation wherever you'd prefer."

Remember that Google Buzz is rolling out over the next few days, so if you don't have it yet, you will soon. Google Buzz will become available to businesses and schools using Google Apps, with added features within a few months, according to Google Enterprise Product Management Director Matthew Glotzbach.

Read this article if you want to see what I have to say about search implications and business uses of Google Buzz.

Have You Read This?

> Will Google Buzz Change the Social Media Game?

> Whose Got The Buzz: Yahoo or Google?

> Is Gmail Google's Real Social Network?

Microsoft Takes Users Behind Bing

Microsoft has launched a new site for Bing, where users can go to find out the latest features that have been implemented into the search engine (excuse me, "decision engine"). The site's called Behind Bing.

"You can see each feature in action though a screencast, see me talk about why we did it the way we did (for those who like to geek out), and get some drill-down details," says Bing's Stefan Weitz. "For those of you pressed for time, check out 'Features for You' at the bottom of the site which highlights some features that I thought were especially cool depending on what and where you are."

Highlighted on the site currently are sections looking at:

- Real-time search
- Bing Local
- Weather/Event results
- Enhanced Results
- Enhanced hover
- Bing for mobile
- Videos
- Bing Travel
- Bing Health
- Visual Search
- Bing Shopping
- Wolfram Alpha
- Search Sharing
- Reference

There are videos and other sections for "explore," "overview," and "insight guide." If you don't regularly keep up with Bing's announcements or search news in general, this should serve as a good place to check out from time to time just to see what the search engine has been up to, and to stay informed about any functionalities that you may have otherwise missed. That will of course require that Microsoft keeps it updated. 

On a related note, all of the features that Bing announced last week are supposed to be "100%" live now for all users, but that doesn't seem to be accurate, as I am not able to access some of the new stuff yet.

Have You Read This?

> Bing Gets a Bunch of New Search Features

> Yahoo and Microsoft May Be Close to Signing

> Some Bing Users Seeing Latest Posts on Publisher Searches

Google Taps Photos on its Own Picasa for Street View

A while back, Google began including user photos in Google Maps that could be viewed while a user navigated through street view. These photos were drawn from Panoramio.

Google has now decided to add Picasa photos into the mix. This makes perfect sense, considering Google owns Picasa.

"Millions of people already rely on Picasa Web Albums to share their photographs with friends and the internet community," says Daniel Cotting, Software Engineer, Google Zurich. "Now, their public geo-tagged photos will help Google Maps users to get a better impression of a geographic place, especially for areas where we may not have any Panoramio photos."

Google selects Picasa photos by looking for geo-tagged public images. They apply face detection to screen out images with identifiable individuals and image matching so they are including the most relevant pictures.

"The feature is available at major landmarks around the world, in places as different as Paris, Tokyo, and New Zealand," says Cotting. "When you try it out, you'll discover how easy it is to seamlessly navigate between images from Street View, Panoramio, and now Picasa -- particularly with our new photo-zoom feature."

This year, Google also added some new zooming functionalities to Street View. You can read more about that here.