Bing Managed Big Gain In October
November 12, 2009
According to new data from Experian Hitwise, October was the month of the underdog with respect to the search market. The two search companies that usually dominate lost a bit of share, while Bing (and to a lesser degree, Ask) gained ground.
Let's start with the success stories. Bing's market share rose from 8.96 percent in September to 9.57 percent in October, which represents an increase of 6.8 percent. That's nothing to sneer at, even if Bing remains solidly in third place.
Fourth-place Ask also made a small amount of progress as its share increased from 2.56 percent to 2.62 percent - a jump of 2.3 percent that's far better than a dip.
Meanwhile, Google came sort of close to losing its grasp on the 70 percent mark, slipping from 71.08 percent to 70.60 percent on a month-to-month basis. And Yahoo fared about the same, moving from a market share of 16.38 percent to 16.14 percent.
As always, it's not smart to read too far into a single month's search report. Still, Experian Hitwise also recorded a Yahoo loss (and Ask gain) in September, so a trend may be starting to emerge.
Have You Read This?
> Bing Gets A Bunch Of New Search Features
Getting to Know the Google Analytics Data Export API
August 7, 2009
This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API.
"Isolate, integrate, and share the data that you want to see in a huge variety of ways. Still, it's this first step that can be overwhelming," says Nick Mihailovski of the Google Analytics API Team. "How to build a query from scratch, especially when you're used to the point-and-click experience of the your Google Analytics account's reports?"
The Query Explorer allows you to:
- See the data feed request constructed for you as you select different dimensions and metrics
- Figure out exactly which metric/dimension combination works
- Dial in the exact sorting and filtering that you need
- Use the permalink for any query that you build
"The Query Explorer is the perfect place to start exploring the Data Export API," says Mihailovski. "You can use the tool to quickly get data from your Analytics account before you even start to write your first line of code. Log into the tool, select a profile, and get a display of data in seconds. From there, you can figure out just what data you want, while at the same time learning how to use the API."
Documentation links are included with the tool. Users should keep in mind that the tool is in beta. Google says they just wanted to get it released as soon as possible so users could start exploring the API.
