Facebook Page Owners Getting More Stats

If you run a Facebook Page, you may be very interested in some new features that are rolling out for admins. Eric Eldon at Inside Facebook has discovered that some admins are starting to see impression counts for each post, as well as the number of likes and comments for each impression.

Eldon spoke with BrandGlue.com's Jeff Widman , who is one of the admins that has so far been able to access this information (doing work for a site called Mint.com), and he says he is able to check things like how much the news feed algorithm weights individual items versus the fan page itself. He also says Pages are seeing "many more" impressions than fans. Eldon writes (and shows screenshots):

With Mint's Page, for example, it has around 45,000 fans but a single post has more than 53,000 impressions. The 8,000 difference could be fans coming from the Page wall instead of their news feeds. But “it’s also a little uncertain where those 8,000 extra visits are coming from," Widman adds, "as the Insights package shows less than half the 8K page visits since that post appeared. Perhaps it’s counting each time someone sees the News Feed? So multiple Facebook visits in a single day appear as multiple impressions?"

Facebook Pages have become an increasingly great way for businesses and web sites to generate traffic as well as customer engagement. Facebook also recently launched it's answer to Twitter's retweet, which means that content pushed through pages have a much better shot at being shared more frequently throughout the social network (which is much larger than Twitter I might add).

In other Facebook news, the company is getting into customized data centers and is now letting application users get notifications through email. This means developers can seek out your email address on an opt-in basis (not much differently than a web site would do).
 

Have You Read This?

> Content Can Now Go Viral More Easily With Facebook

> Pingdom Names Facebook "Most Engaging Social Network"

> Facebook Gets Into Customized Data Centers

Interesting Chrome Extensions On the Way

Google has opened up the Chrome Extension Gallery (beta) to developers. This means that anyone can now upload their extensions. Google says it is making the upload flow available early so developers have time to publish their extensions ahead of Google's full launch.

"Once an extension is uploaded, our gallery takes care of packaging and signing," says Google software engineer Lei Zheng. "Updating an extension is also incredibly easy — all a developer needs to do is to upload a new file in the gallery. Finally, to further help developers, in the next few days, we plan to open up the gallery to a small group of trusted testers. They will provide developers with insights and bug reports that will help them polish their extensions ahead of our beta launch."

Google provides the following tips for uploading extensions:

- Upload a ZIP file of your extension directory, not a packaged CRX file.

- Include a well-designed product icon in your manifest (more info).

- After uploading your extension, you will need to provide a detailed description, as well as screenshots or a YouTube video of your extension in action.

The review process is fully automated in most cases. Google will manually review ones that include an NPAPI component and all content scripts that affect "file://" URLs. Developers will have to give Google additional information for these types of extensions, for security reasons.

Information about how to write extensions for Chrome can be found here. Google says all types of extensions are welcome, as long as they comply with their terms of service.


Have You Read This?

> Link Signaling Google Chrome Extensions Surfaces

> Google Chrome For Mac May Hit Beta In December

> New Google Chrome Release Includes Bookmark Sync

Holiday Shoppers Want Deals Even More Than They Did Last Year

Google has used its Insights for Search tool to provide some data about consumers' searching behavior when it comes to things like discounts, free shipping for the holidays, coupons, and promotional codes.

Unsurprisingly, there is an uptick in searches for all of these things, indicating that this is the stuff consumers are after for their holiday shopping. Such data serves as a great indicator that e-commerce businesses should be providing this stuff if at all possible. Without such deals, online businesses stand to lose out on sales to competitors that do offer them.

According to Google, 87% of consumers plan to take advantage of price discounts or sales this holiday season and 73% plan to take advantage of free shipping.

"Though not all retailers offer free shipping, discounts, or other rebates, know that these value propositions resonate with consumers so begin thinking about how your company or product is providing value and incorporate that messaging into your online marketing campaigns," says Eric Lopez of Google's Retail team. "Consumers are eagerly looking for a reason to buy from you."

Searches for coupons have been growing this year, even more so than last year when the recession was at its worst level. According to Google, 68% of consumers report that they plan on taking advantage of coupons this season. The same goes for promotional codes, which has increased (as a query) by as much as 55% year-over-year.

"With growing interest, ensure you are advertising your coupons, coupon codes, and promo codes to capture increased search volume," says Lopez.

Google's data reflects that of Deloitte's, which found that about a quarter of consumers will shop primarily online this year and many are using the Internet to find special offers, with 44% expecting to use a coupon they get online.

In fact, that study had a lot of interesting statistics that online retailers may want to consider before it's too late. Read here.

Have You Read This?

> Holiday Shoppers Turning To Social Media And Internet

> Google Gears Up For The Holidays

> More People Plan To Shop Online During The Holidays

Google Highlights Searches For Black Friday Deals

With Thanksgiving just a few weeks' away consumers are already starting to search for deals online.

Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search.

The Google Retail Advertising Blog provides more details. "Interestingly, when we look at Black Friday rising searches over the last 7 days, we see that 'Early Black Friday' is the second rising search term, meaning it has grown over 2,000% during this time period with respect to the previous time period."

"It also may indicate that consumers are not only leveraging 'Black Friday' and searches to locate promotions on these days, but may be seeking out similar types of promotions and offerings even before Thanksgiving weekend."

Google also offers advice on what types of ads will appeal the most to bargain shoppers. "Text ads should highlight specific price points, discounts, coupon codes, and special promotions. Also, remember to keep an eye on search trends in your own category by leveraging Google Insights for Search."

 

 

 

Have You Read This?

>Cyber Monday Tips From The Google AdWords Crew

>Consumer Online Spending To Grow 24%

>Black Friday Online Sales Better Than Anticipated

 

 

 

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