YouTube Launches New Mobile Ads
March 10, 2010
Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.
"This is a great way for advertisers to reach YouTube viewers across multiple platforms," says Google Strategic Partner Development Manager Taylor Cascino. "In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We've already seen some early campaigns run on YouTube's mobile site by advertisers like Sony (for the DVD release of "District 9") and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video."
YouTube's mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don't forget that YouTube is the number 2 search engine on the web. That's a lot of people searching for videos.
"The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers," says Cascino.
Ads on the YouTube mobile site will come in the form of banner ads sold on a full-day basis. YouTube tested the mobile ads with brands like L'Oreal and Land Rover, and the company says these showed strong results in terms of click-throughs, user experience, and brand awareness.
eBay Fined $2.6 Million Over LVMH Sales
December 1, 2009
If a French court has its way, eBay will soon have to fork over $2.6 million. The fine stems from a ban on the sale (or purchase) of LVMH goods, and actually ties to a case that ended in eBay being told to pay LVMH $61 million.
LVMH, which is the entity behind luxury brands like Louis Vuitton, Tag Heuer, and De Beers, won a major case against eBay in June of last year. LVMH claimed to be concerned about the sale of counterfeit merchandise, and eBay was supposed to keep all related items off its French site as a result.
Apparently eBay wasn't completely successful, however (misspelled listings may have created problems), hence the latest fine.
Now, Alex von Schirmeister, the general manager of eBay in France, has stated, "We believe that the higher courts will overturn this ruling and ensure that eCommerce companies such as eBay will continue to provide a platform for buyers and sellers to trade authentic goods.
von Schirmeister also said, "The fine itself is disproportionate given that eBay complied with the Injunction. It is out of step with our legal victories in France, UK, Germany, Belgium and the U.S."
Look for further developments down the road, then, as eBay appeals the ruling.
Have You Read This?
