Google Integrates AdSense For Feeds, FeedBurner, Analytics

November 14, 2009

The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball.  And today, it took a tiny step along that path by rolling together some analytics products.

A post on the AdSense for Feeds blog announced, “If you use either AdSense for feeds or Google FeedBurner to track item clicks and also use Google Analytics, as of today, you will automatically start to see your feed item click analytics show up in Google Analytics with some additional information added to help you understand how distributing your feed with FeedBurner leads to traffic on your site.”

The post then continued, “Specifically, we will help you classify your links by tagging the Source as ‘feedburner,’ the Medium as the channel in which we sent out your feed such as ‘feed’ or ‘email,’ and the Content as the actual endpoint application in which the user viewed your feed content such as ‘Google Reader’ or ‘Yahoo! Mail.’”

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More distribution endpoint labels are on the way, too.

Hopefully this update will help people earn a little extra money heading into the holidays.  At the least, it may simplify FeedBurner and AdSense for Feeds users’ lives a little, which would also represent a nice treat this time of year.

Have You Read This?

> Google Launches Analytics For Mobile Apps

> Correcting Your Web Analytics Mistakes

> FeedBurner/Google Alum Goes To Twitter

Facebook Poke Leads To An Actual Arrest

October 13, 2009

Let this be a lesson to us all: be careful who you poke on Facebook. The click of that button can get you arrested.

For most of us, the note that we’ve been poked only elicits an eye-roll. But when Shannon D. Jackson of Tennessee poked one of her Facebook contacts, she actually broke the law—a restraining order. The order prohibited “telephoning, contacting or otherwise communicating with the petitioner.” Somehow methinks poking qualifies as “communicating” or “contacting.” After all, once you poke someone on Facebook, they are automatically notified:

 fb poke

Violating a restraining order is a class A misdemeanor in Tennessee, punishable with up to 11 months and 29 days in jail and a fine of up to $2500.

I’m guessing that her actual punishment will depend on her legal argument: whether she claims she didn’t know poking would count as contact or communication. Judging from these limited facts, I would have to say she was trying to subvert the court order and thought she wouldn’t get caught. aris yulianta, make money online

As far as Facebook’s liability goes, it’s probably negligible. But it’s a good thing LivePoke was just a joke.

This does leave one big question on the table, however—if the plaintiff here felt so threatened by the defendant, why didn’t she block (a little-known option in the privacy settings) or at least de-friend her on Facebook? From what I can see, you can only poke friends (or possibly people on your network with public profiles). Yes, the accused is responsible and shouldn’t have poked her, but shouldn’t the plaintiff have taken steps to avoid contact if she was distressed enough by their interactions to get a restraining order?

What do you think? Should the perp here have known her poke counted as contact? Was she naive or hoping to subvert the court order?

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Affordable PPC search engine advertising

July 14, 2009

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.