Newspaper Websites Most Valued Local News Source
February 25, 2010
Newspaper websites are the most valued sites for people seeking credible and trustworthy local content, according to a new survey conducted by comScore for the Newspaper Association of America (NAA).
More than half (57%) of the 3,050 respondents cited local newspaper websites as the top online source for local information. That percentage increases for upper income households (63%) and for the college educated (60%).
Newspaper sites ranked first as a source for local information (29%), local sports (27%), local entertainment (26%) and local classifieds (39%), over both local television websites and online portals.
"This important research provides further evidence of newspapers' successful multiplatform transition, with the medium serving as a continuous local resource for consumers," said NAA President and CEO John F. Sturm.
"While newspaper Web sites often face dozens of competitors touting their own local offerings in any given market, they have been able to thrive by leveraging trusted brands and strong local content to appeal to consumers and advertisers alike."
Local newspaper websites ranked first among all sources for trustworthiness, credibility and being the most informative place to find local content of all types, including news, information, entertainment, sports and classified advertising. When respondents were asked what sources were most trustworthy or reliable, local newspaper websites beat out local television sites (34% vs. 22%), local sports (30% vs. 24%), local entertainment (30% vs. 20%) and local classifieds (42% vs. 13 %).
The survey also found that people consider local newspaper websites to be the most trusted source of online advertising, with ads that are seen to be more current, credible and relevant to them.
Forty percent of adults agreed their opinion of online advertising is influenced by the type of website on which the ad appears. More than one third (36%) selected local newspaper websites for trustworthy advertising compared to 23 percent for local television websites and 12 percent for online portals. This was true across all demographics.
"This survey reinforces the notion that consumers value and trust the premium-quality content found at newspaper Web sites as well as the advertising on those sites," said Randy Bennett, NAA's senior vice president of Business Development.
"It also provides further evidence that newspapers, which attracted a record 75 million visitors in January, offer advertisers a high-value audience that no other medium can match."
Newspaper Websites Most Valued Local News Source
February 25, 2010
Newspaper websites are the most valued sites for people seeking credible and trustworthy local content, according to a new survey conducted by comScore for the Newspaper Association of America (NAA).
More than half (57%) of the 3,050 respondents cited local newspaper websites as the top online source for local information. That percentage increases for upper income households (63%) and for the college educated (60%).
Newspaper sites ranked first as a source for local information (29%), local sports (27%), local entertainment (26%) and local classifieds (39%), over both local television websites and online portals.
"This important research provides further evidence of newspapers' successful multiplatform transition, with the medium serving as a continuous local resource for consumers," said NAA President and CEO John F. Sturm.
"While newspaper Web sites often face dozens of competitors touting their own local offerings in any given market, they have been able to thrive by leveraging trusted brands and strong local content to appeal to consumers and advertisers alike."
Local newspaper websites ranked first among all sources for trustworthiness, credibility and being the most informative place to find local content of all types, including news, information, entertainment, sports and classified advertising. When respondents were asked what sources were most trustworthy or reliable, local newspaper websites beat out local television sites (34% vs. 22%), local sports (30% vs. 24%), local entertainment (30% vs. 20%) and local classifieds (42% vs. 13 %).
The survey also found that people consider local newspaper websites to be the most trusted source of online advertising, with ads that are seen to be more current, credible and relevant to them.
Forty percent of adults agreed their opinion of online advertising is influenced by the type of website on which the ad appears. More than one third (36%) selected local newspaper websites for trustworthy advertising compared to 23 percent for local television websites and 12 percent for online portals. This was true across all demographics.
"This survey reinforces the notion that consumers value and trust the premium-quality content found at newspaper Web sites as well as the advertising on those sites," said Randy Bennett, NAA's senior vice president of Business Development.
"It also provides further evidence that newspapers, which attracted a record 75 million visitors in January, offer advertisers a high-value audience that no other medium can match."
Twitter Launches Local Trends for Everyone
January 27, 2010
For a week or so, some Twitter users have been seeing a new feature called Local Trends. This feature shows users things that are being heavily talked about at the city and state levels. Twitter has now announced that the feature is live for all users.
"Twitter trends began as a way to shed light on popular conversations. It's interesting to know that one topic can now spread across the world in real-time, and Trends help us discover which of those topics are paramount on a global scale," says Twitter's @jennadawn. "As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them."
At this point Local Trends are only available for the following areas:
"The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama's election victory, versus those São Paulo, Brazil?" she continues. "Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you."
The feature could prove especially helpful for bloggers and journalists covering local news. At the very least, it will show what people are most interested in, in any particular area.
Twitter says it will be improving the feature over time by providing more locations, languages, and data through the Twitter API. There aren't many locations available yet, but once the feature gets built up it should present an interesting picture of what people are talking about everywhere, which could be quite interesting.
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MSN Teams With NBC And Hearst On Local Video
December 10, 2009
MSN Local Edition has struck content deals with NBC Local Media and Hearst Television.
Microsoft says the partnerships with NBC Local Media and Hearst Television will give MSN around 3,000 news video clips a week across 36 local media markets. The new video content will be available in January 2010.
Microsoft sees a big opportunity with local and video. Local online advertising is projected to grow to $10 billion by 2013. The company also notes that 62 percent of online adults have watched a video online and 35 percent have viewed a televsion show or movie online.
NBC Local Media will provide video clips from their "Locals Only" websites in Los Angeles, San Francisco/Bay Area, Dallas-Fort Worth, Philadelphia, Chicago, New York, Washington, DC, Connecticut, and Miami.
Hearst Television will offer local video clips in Albuquerque, Baltimore, Boston, Burlington, VT / Plattsburgh, NY; Cincinnati, Des Moines, Ft. Smith, AR; Greensboro / Winston-Salem, NC; Greenville, SC; Honolulu, Jackson, MS; Kansas City, Lancaster / Harrisburg, PA; Louisville, Manchester, NH; Milwaukee, Monterey, CA; New Orleans, Oklahoma City, Omaha, Orlando, Pittsburgh, Portland, ME; Sacramento, and West Palm Beach.
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