Nielsen: Time Spent On Social Networks Up ~60% YOY

Facebook, MySpace, Twitter, LinkedIn, and other such sites are - in general, anyway - doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.

A report stated, "On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year."  Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.

Then here are a couple more interesting findings: "Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year.  In the U.S., the average active unique audience grew to 149.M from 115M in February 2009" (which also works out to 30 percent).

Facebook made Nielsen's last points of comparison anything but close calls, though.  It beat the other social networks by wide margins in terms of "% Reach of Active Social Users," "Sessions per Person," and "Time per Person."

Facebook, then, would appear best positioned to find advertisers and generate revenue outside the U.S.

Facebook Unseats Google As Most-Visited Site

Although the "thud" wasn't verified until this afternoon, it seems that an online giant fell a couple of days ago.  According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.

The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise).  What's more, it doesn't look like Facebook's going to relinquish its lead anytime soon.

Heather Dougherty explained, "The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame."

Then here's one more interesting fact, courtesy of Dougherty: "Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week."

Anyway, this development represents a major win for Facebook.  The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue.  A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that's popular.

Google Improves Click-To-Call Ads With Phone Extensions

A little more than a month ago, Google introduced click-to-call phone numbers in local ads on smartphones.  Now, the popular program's undergoing an expansion as Google's made it easier for large companies to take advantage of the offering.

A post on the Inside AdWords blog explained today, "[W]e're bringing the same click-to-call benefits to national advertisers through phone extensions.  Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user's location."

Here's the upshot, then: "This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer inquiries."

Advertisers should profit as a result of this development, considering that phone calls are more likely than clicks to lead to purchases.  Google looks set to make a lot of money, too, since this move will encourage corporations with big advertising budgets to give click-to-call ads a shot.

Perhaps the only losers will be the companies that don't adapt quickly.  They'll risk losing sales to competitors with more eye-catching and actionable ads.

Google’s CFO: “It’s Been A Great Time For Us”

Patrick Pichette joined Google as its CFO on August 12, 2008, and since then, he's seen the company through both good times (a stock price of $620 per share) and bad (try $262).  So Google fans should find it comforting that Pichette, with his range of experience, has said the company's doing quite well again.

Pichette spoke during the Morgan Stanley Technology, Media and Telecom Conference, and according to John Letzing, stated, "[T]he mood at Google kind of continues to be electric," which is certainly a positive sign.  Not that he'd admit to low morale, but using the term "electric" says a lot.

The CFO then continued, "It's true there is a recession out there, but for the broad data world, everything that's the data space, there's really no recession.  It's been a great time for us in the last 12 months, 18 months."

Pichette also shrugged off the idea that Google's being anticompetitive, arguing that large companies are often scrutinized, and acknowledged that display ads, apps, and mobile have become increasingly important to the organization.

Here's the only catch: investors may or may not be impressed by all this, considering that Google's stock is down a little in after-hours trading at $532.30.

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