ClickBooth.com Grows 20,000 Percent – FastTrack In Sarasota Fl.
January 5, 2010
edu.clickbooth.com ClickBooth.com, the fast-growth CPA and Affiliate Marketing Firm from Tampa Bay, Florida, won The Emerging Technology Company Award. ClickBooth, an IntegraClick company.
Facebook Sends Cease And Desist To Friend-Seller
November 21, 2009
uSocial is a controversial advertising company that specializes in social media. For a fee, it promises to get stories on the front page of Digg, direct followers to a Twitter account, and/or find someone Facebook fans (among other things). But Facebook's put at least a temporary stop to the sale of friends.
The BBC reported this afternoon, "Facebook sent Cease and Desist letters to USocial claiming that the way the marketing firm operates violates its rights by sending spam, using web tools to harvest pages, getting login names and by accessing accounts that did not belong to the marketing firm."
As a result, "USocial defended itself against Facebook's claims, saying that it did not spam users or use web tools to gather information about profiles. . . . However, in response to the legal letters, USocial said it would delete the login information it had collected and broadly stop offering to sell Facebook friends."
This is an interesting development insofar as, three months ago, Twitter also tried to crack down on uSocial. Its back-channel methods apparently didn't succeed, but now that Facebook's established a precedent, we might see another attempt. Delicious, Digg, and Reddit could well join the fight, too.
Of course, the hubbub around such a scuffle would act as free advertising for uSocial and might spread the notion that these social media sites can be gamed, so it's also possible that absolutely nothing will occur.
Have You Read This?
> Facebook Puts Privacy Policy In Users' Hands
> Facebook Blocks Popular iLike App
iCrossing Launches Social Media App For iPhone
October 12, 2009
Digital marketing firm, iCrossing has released a free iPhone social media monitoring application called "Say What?"
The app works by scanning the most active social media networks for a keyword or phrase, and returns a real-time snapshot of what is being said.
Users enter a search term on an interface, and the most current conversations from the various social media sites are returned. Say What? displays the most recent conversations in aggregate, so users don't have to search social networks or blogs with a mobile browser.
Users have the option of finding out more on a particular topic, and a search his saved so they can receive updates for their regularly-searched terms.
"iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is real-time and relevant," said Rachel Pasqua, director of mobile strategy, iCrossing.
"Our goal was to put one-click social media monitoring in the palm of the user's hand."
Email Open Rates Up 18%
October 7, 2009
For the fourth quarter in a row email open rates were up across a number of industries, according to a new report by direct marketing firm Epsilon.
Open rates increased 18.2 percent from the second quarter of 2008 with click rates (5.9%) remaining stable.
The quarterly analysis was compiled from 6.5 billion emails sent by Epsilon in April, May and June 2009, across multiple industries and 200 clients.
Average volume per client rose 10 percent from last quarter and 20 percent year-over-year.
Seven of the sixteen industries measured saw an increase in opens, clicks and non-bounce rates compared to the previous year. None of the industries measured saw a decline across all three metrics.
Our research has shown that while email marketing volumes have increased substantially, email remains a highly-effective channel for communication," said Kevin Mabley, Senior Vice President of Strategic & Analytic Consulting, Epsilon.
"The top performers are those taking advantage of lifecycle triggers to send timely, relevant emails. These marketers are capturing preferences, both explicit through preference centers and opt-in pages and implicit such as web activity, response and engagement activity. With this data, they are able to deliver targeted, relevant content to each individual consumer."
