Data Suggests Mobile Apps Will Surpass CD in Sales By 2012
March 19, 2010
Just how big is the market for mobile apps?
Global mobile apps will be worth $17.5 billion by 2012, according to an independent report commissioned by app store GetJar. Mobile app downloads across all types of handset are also expected to increase from over 7 billion downloads in 2009 to almost 50 billion in 2012 - a year on year growth rate of 92%.
This would mean that the value of apps sold would be greater than the projected $13.83 billion value of CDs sold in 2012.
Mobile App Market To Soar To $17.5 Billion
March 17, 2010
The worldwide mobile applications market is on track to be worth $17.5 by 2012, according to a new report commissioned by GetJar, the globe's second largest app store.
Mobile app downloads across all handsets are estimated to climb from over 7 billion downloads in 2009 to almost 50 billion in 2012, a year-over- year growth rate of 92 percent.
GetJar commissioned consulting firm Chetan Sharma Consulting to examine the rapidly expanding global apps market. The goal of the study was to look at the potential and real value of the mobile apps market worldwide.
Apps markets are evolving differently worldwide, indicating a need for creating different apps business models instead of a "one size fits all" approach. For example, the average app selling price (ASP) in North America was $1.09, significantly higher compared to ASPs in developing markets such as South America ($0.20) and Asia ($0.10).
The revenue potential in Europe is set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America the figure will increase from $2.1 billion to $6.7 billion in 2012. Currently apps are most popular in Asia, with the region accounting for 37% of global downloads in 2009. However, while Asia had the highest number of downloads, users in North America spent the most money on apps, accounting for over 50% of revenue
Other highlights from the report include:
*Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12% of the overall apps revenue. However, this share is expected to more than double to over 28% by 2012 - given the high proportion of prepay users in developing markets.
*The battle of the app stores is well underway - in 2009 the number of app stores leapt from eight to 38 - an increase of 375%. The number of app stores is expected to further increase in 2010.
*The price of mobile applications can vary from $0.99 to $999, however the average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years, although advertising revenue derived from apps is likely to stay relatively flat.
"With the consumer appetite for mobile apps rocketing, the opportunities for developers are huge," said Ilja Laurs, CEO and founder, GetJar.
"This report signifies a battle for survival of the fittest among app stores worldwide - with app revenue and growth opportunities growing significantly. There is no way that this many app stores will survive in the long term and while the value of the global app economy is set to be astoundingly high by 2012, we think only a few app stores will share this revenue."
Mobile App Market To Soar To $17.5 Billion
March 17, 2010
The worldwide mobile applications market is on track to be worth $17.5 by 2012, according to a new report commissioned by GetJar, the globe's second largest app store.
Mobile app downloads across all handsets are estimated to climb from over 7 billion downloads in 2009 to almost 50 billion in 2012, a year-over- year growth rate of 92 percent.
GetJar commissioned consulting firm Chetan Sharma Consulting to examine the rapidly expanding global apps market. The goal of the study was to look at the potential and real value of the mobile apps market worldwide.
Apps markets are evolving differently worldwide, indicating a need for creating different apps business models instead of a "one size fits all" approach. For example, the average app selling price (ASP) in North America was $1.09, significantly higher compared to ASPs in developing markets such as South America ($0.20) and Asia ($0.10).
The revenue potential in Europe is set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America the figure will increase from $2.1 billion to $6.7 billion in 2012. Currently apps are most popular in Asia, with the region accounting for 37% of global downloads in 2009. However, while Asia had the highest number of downloads, users in North America spent the most money on apps, accounting for over 50% of revenue
Other highlights from the report include:
*Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12% of the overall apps revenue. However, this share is expected to more than double to over 28% by 2012 - given the high proportion of prepay users in developing markets.
*The battle of the app stores is well underway - in 2009 the number of app stores leapt from eight to 38 - an increase of 375%. The number of app stores is expected to further increase in 2010.
*The price of mobile applications can vary from $0.99 to $999, however the average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years, although advertising revenue derived from apps is likely to stay relatively flat.
"With the consumer appetite for mobile apps rocketing, the opportunities for developers are huge," said Ilja Laurs, CEO and founder, GetJar.
"This report signifies a battle for survival of the fittest among app stores worldwide - with app revenue and growth opportunities growing significantly. There is no way that this many app stores will survive in the long term and while the value of the global app economy is set to be astoundingly high by 2012, we think only a few app stores will share this revenue."
Gowalla 2.0 Launches for iPhone
March 12, 2010
Gowalla is a service that has been getting a lot of buzz lately. If you're not familiar with it, it's a location-based social networksing service that comes in the form of mobile apps. Gowalla announced today, the availability of Gowalla 2.0 for the iPhone 3G and 3GS platforms.
Gowalla highlights the following new features with this version:
- Design – Gowalla developers have created a fresh new experience that is more flexible, readable and usable.
- Photos – Gowalla 2.0 gives users the ability to not only check in and create new spots; they can also upload a photo after checking in, browse photos from friends and see photos taken at that spot.
- Checkin Commenting – Now when a friend checks in someplace, other users in the community are able to tell that friend what they think.
- Multiple checkin messages – Users now have more opportunities to add messages even after they’ve left a checkin spot. Skipped typing a message? Come back and add one.
- Hot spots – The most popular spots nearby will be highlighted for users in a particular area to discover.
- Browse friends – and friends of friends. Browsing friends’ bookmarked spots and creating trips are two new features put in place by Gowalla’s developers by popular demand.
- Facebook, Twitter and web links – Building your Gowalla network is easier than ever with more ways to stay connected with friends through Facebook, Twitter and web links.
- Spot details – Address, phone numbers, Twitter names, Facebook pages and website will now be available in several checkin spots.
Gowalla will be heavily involved in SXSW (of which WebProNews will be covering the Interactive portion). Gowalla has updated its SXSW mini-site that details all of the SXSW initiatives the company will be rolling out, including: real world rewards, competitions, challenges and events.
