Google Product Search for Mobile Showing When Items are in Stock

Users of the mobile version of Google Product Search can now see if items are in stock at a local store from select retailers. These retailers include: Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm.

Product listings from these retailers will have blue dots that can be tapped to see an "in stock nearby" link, which takes you to a seller's page where it will either say "in stock" or "limited availability". In addition, these pages will show you how far away the store is from your location (assuming you have My Location enabled or have manually specified your location).

The feature is available for iPhone, Palm WebOS, and Android users in the U.S. Users can hit the "more" link, and select "Shopping" or find the "Shopping results" section in Google's Universal Search results when searching from Google.com.

Google offers a form for retailers who are interested in participating in this program. Google says to make sure you have your Local Business Center data up to date and to ensure your Product Search data is in "great shape."

YouTube Launches New Mobile Ads

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.

"This is a great way for advertisers to reach YouTube viewers across multiple platforms," says Google Strategic Partner Development Manager Taylor Cascino. "In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We've already seen some early campaigns run on YouTube's mobile site by advertisers like Sony (for the DVD release of "District 9") and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video."

YouTube's mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don't forget that YouTube is the number 2 search engine on the web. That's a lot of people searching for videos.

"The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers," says Cascino.

Ads on the YouTube mobile site will come in the form of banner ads sold on a full-day basis. YouTube tested the mobile ads with brands like L'Oreal and Land Rover, and the company says these showed strong results in terms of click-throughs, user experience, and brand awareness.

Google Earth Comes to Android

Google has launched Google Earth for Android, which is currently only available for the Nexus One (which runs Android 2.1). Google calls it the fastest mobile version of Google Earth yet.

Along with the release, comes the Roads layer, which has been popular on the desktop version of Google Earth. The layer is meant to give users a better sense of where they are, with road labels drawn on top of satellite imagery.

"As with other versions of Google Earth, you can also browse photos, places, and local businesses, whether it is in your local community or on the far side of the globe," says Product Manager Peter Birch. "Click on an icon to see photos, videos, and read about prominent places in the world. You can easily customize your version of Google Earth to display the layers that most interest you."

Google Earth for Android also takes advantage of voice recognition that "responds to your every command," according to Google. "With Google Earth for Android, we have brought together the convenience of Google Search by voice with the power of Google Local Search to make it easier than ever to navigate the globe and find whatever you are looking for," says Birch.

Google Earth will be available in the Android Market for devices that have Android 2.1 or higher. As older Android devices get upgraded to 2.1, they will be able to get it.

Google Earth Comes to Android

Google has launched Google Earth for Android, which is currently only available for the Nexus One (which runs Android 2.1). Google calls it the fastest mobile version of Google Earth yet.

Along with the release, comes the Roads layer, which has been popular on the desktop version of Google Earth. The layer is meant to give users a better sense of where they are, with road labels drawn on top of satellite imagery.

"As with other versions of Google Earth, you can also browse photos, places, and local businesses, whether it is in your local community or on the far side of the globe," says Product Manager Peter Birch. "Click on an icon to see photos, videos, and read about prominent places in the world. You can easily customize your version of Google Earth to display the layers that most interest you."

Google Earth for Android also takes advantage of voice recognition that "responds to your every command," according to Google. "With Google Earth for Android, we have brought together the convenience of Google Search by voice with the power of Google Local Search to make it easier than ever to navigate the globe and find whatever you are looking for," says Birch.

Google Earth will be available in the Android Market for devices that have Android 2.1 or higher. As older Android devices get upgraded to 2.1, they will be able to get it.

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