MySpace Tests Audio Ads With TargetSpot
February 10, 2010
For most people, listening to music online is terribly convenient, and the occasional audio ad shouldn’t represent a deal breaker. MySpace may be making a smart move, then, as it’s begun testing 30-second ads with help from an Internet radio advertising company called TargetSpot.
The end result isn’t too different from what fans of Yahoo Music or Pandora – or even regular radio listeners – are already used to. MySpace members just have to tolerate a short ad, and then they’re free to continue on their figurative way, listening to a number of songs before getting stuck with another commercial.
That number of songs is quite large, too, with MySpace allowing people to progress through a playlist of 100 tunes between ads. So even if MySpace becomes less generous in the future (and it probably will), the social network should have plenty of wiggle room before people begin to grow resentful.
A MySpace representative confirmed to David Kaplan, "We’re testing some new ad products and the response from our users has been positive."
The representative then encouraged more folks to weigh in, continuing, "As always, we’re interested in hearing feedback from our community and the advertising community as we roll out new functionality that creates the right balance between user experience and commerce."
Have You Read This?
> Yahoo Music Gets Former Universal Exec As New Chief
> 15 Million People Have MySpace Mail Accounts
> MySpace Integrates Facebook Connect Into Website
MySpace Updates imeem Users on Playlists
December 24, 2009
Update: MySpace has sent an email around to imeem users giving them an update about playlists.
The MySpace Music team is working around the clock to duplicate your imeem playlists and make them available to you on myspacemusic.com as soon as possible. In the coming weeks, we will be emailing you with instructions on how to claim your playlists on MySpace Music, using your MySpace login. If you don’t have a MySpace account you can sign up for one here.
If you have questions about MySpace, please visit http://faq.myspace.com/app/home.
(Via HypeBot)
Original Article: MySpace announced today that it has completed a deal to acquire "certain assets" of the popular social media music service imeem. imeem is now redirecting to MySpace Music.
"MySpace Music and imeem share a common vision and commitment to further enabling the socialization of content across the Web," says MySpace CEO Owen Van Natta. "This deal will allow us to leverage imeem’s industry leading technology and over time, meaningfully integrate their products into the MySpace Music experience."
"Since its inception in 2003, imeem has built a highly engaged music community of more than 16 million users worldwide," says Van Natta. "imeem helped pioneer the ad-supported digital music model and created the Web’s first embeddable music and video playlists enabling users to embed songs and playlists virtually anywhere on the Web, including MySpace."
MySpace will be taking on imeem CEO Dalton Caldwell, CTO Brian Berg, COO Ali Aydar and VP of Sales David Wade as consultants to help manage the transition. Financial terms were not made available in the announcement. Mike Arrington says it's less than $1 million.
MySpace says that in the coming weeks, they will be working as quickly as possible to take aspects of imeem and migrate them to MySpace Music. The company says they'll be working to offer users the imeem playlists they created.
Have You Read This?
> MySpace Music Launches In The UK
> MySpace Reaches Deal With Another Music Label
> MySpace Launches New Music Charts
MySpace Buys imeem, Rolls it Into MySpace Music
December 9, 2009
MySpace announced today that it has completed a deal to acquire "certain assets" of the popular social media music service imeem. imeem is now redirecting to MySpace Music.
"MySpace Music and imeem share a common vision and commitment to further enabling the socialization of content across the Web," says MySpace CEO Owen Van Natta. "This deal will allow us to leverage imeem’s industry leading technology and over time, meaningfully integrate their products into the MySpace Music experience."
"Since its inception in 2003, imeem has built a highly engaged music community of more than 16 million users worldwide," says Van Natta. "imeem helped pioneer the ad-supported digital music model and created the Web’s first embeddable music and video playlists enabling users to embed songs and playlists virtually anywhere on the Web, including MySpace."
MySpace will be taking on imeem CEO Dalton Caldwell, CTO Brian Berg, COO Ali Aydar and VP of Sales David Wade as consultants to help manage the transition. Financial terms were not made available in the announcement. Mike Arrington says it's less than $1 million.
MySpace says that in the coming weeks, they will be working as quickly as possible to take aspects of imeem and migrate them to MySpace Music. The company says they'll be working to offer users the imeem playlists they created.
Have You Read This?
> MySpace Music Launches In The UK
> MySpace Reaches Deal With Another Music Label
> MySpace Launches New Music Charts
MySpace Music Launches In The UK
December 4, 2009
MySpace is continuing to make big strides on the music front. Or more accurately, the social network has made a huge, across-the-Atlantic leap, as late yesterday, MySpace Music launched in the UK.
A MySpace representative explained in an email to WebProNews, "With this launch, MySpace Music brings to the UK all of the functionality currently available to U.S., Australian and Kiwi based users including an ever-growing catalogue of fully licensed audio and video content from both Major and Indie artists, user-friendly e-commerce solutions, personal music players and user and artist playlisting, in addition to monetization opportunities and access to comprehensive analytics and charts tools for all artists."
MySpace Today Trailers | MySpace Video
All in all, it's something for people on every side of the equation to get excited about.
Artists including Alicia Keys, 50 Cent, Florence & the Machine, Kasabian, and Nelly Furtado are providing videos and playlists. Other interesting entities, including the Vatican and Katie Price, have also contributed. This, in turn, should give users a lot of fun stuff to play with. (Side note: the Vatican has great taste, endorsing both Muse and Mozart.)
And this an important moment for MySpace, too, of course. Launching a product in a new market isn't something that's done lightly, and since MySpace did so where Facebook is especially dominant (Hitwise estimated that Facebook received one-seventh of all UK page views in September), a lot may be riding on MySpace Music.
Have You Read This?
> MySpace Reaches Deal With Another Music Label
> MySpace Launches New Music Charts
