Nielsen: Time Spent On Social Networks Up ~60% YOY
March 20, 2010
Facebook, MySpace, Twitter, LinkedIn, and other such sites are - in general, anyway - doing quite well on a global basis, according to new stats from Nielsen. Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.
A report stated, "On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year." Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.
Then here are a couple more interesting findings: "Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year. In the U.S., the average active unique audience grew to 149.M from 115M in February 2009" (which also works out to 30 percent).
Facebook made Nielsen's last points of comparison anything but close calls, though. It beat the other social networks by wide margins in terms of "% Reach of Active Social Users," "Sessions per Person," and "Time per Person."
Facebook, then, would appear best positioned to find advertisers and generate revenue outside the U.S.
Nielsen: Time Spent On Social Networks Up ~60% YOY
March 20, 2010
Facebook, MySpace, Twitter, LinkedIn, and other such sites are – in general, anyway – doing quite well on a global basis, according to new stats from Nielsen. Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.
A report stated, "On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year." Italians and Australians actually took the lead, too, beating the U.S. average of 6 hours and 3 minutes by 25 minutes and 22 minutes, respectively.
Then here are a couple more interesting findings: "Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year. In the U.S., the average active unique audience grew to 149.M from 115M in February 2009" (which also works out to 30 percent).
Facebook made Nielsen’s last points of comparison anything but close calls, though. It beat the other social networks by wide margins in terms of "% Reach of Active Social Users," "Sessions per Person," and "Time per Person."
Facebook, then, would appear best positioned to find advertisers and generate revenue outside the U.S.
Nielsen: Online Video Usage Significantly Up YOY
March 13, 2010
Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January of 2010, however.
The chart below shows how the big-picture data categories played out. "Unique Viewers" and "Total Streams" made the most progress year-over-year, even as "Total Streams" and "Streams per Viewer" slipped the most month-over-month. You’ll see the YOY gains are generally bigger than the MOM losses, at least.
As for how some specific brands performed between January and February, YouTube lost ground in terms of unique viewers, video streams, and time spent per viewer (-3.4 percent, -10.7, and -3.6 percent, respectively). Hulu only slid in terms of unique viewers (-7.4 percent), while making small increases elsewhere.
At the same time, Facebook pulled in some more unique viewers (4.7 percent), and is actually coming somewhat close to matching Yahoo in this category. Also, the CNN Digital Network and Microsoft’s sites racked up big gains on the unique viewers and video streams fronts (20+ percent in both cases).
Finally, on a somewhat related note, WebProNews will be generating some video of our own as we’re in Austin to cover SXSW. Look for live video in addition to our traditional recorded coverage.
Nielsen: Online Video Usage Significantly Up YOY
March 13, 2010
Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January of 2010, however.
The chart below shows how the big-picture data categories played out. "Unique Viewers" and "Total Streams" made the most progress year-over-year, even as "Total Streams" and "Streams per Viewer" slipped the most month-over-month. You’ll see the YOY gains are generally bigger than the MOM losses, at least.
As for how some specific brands performed between January and February, YouTube lost ground in terms of unique viewers, video streams, and time spent per viewer (-3.4 percent, -10.7, and -3.6 percent, respectively). Hulu only slid in terms of unique viewers (-7.4 percent), while making small increases elsewhere.
At the same time, Facebook pulled in some more unique viewers (4.7 percent), and is actually coming somewhat close to matching Yahoo in this category. Also, the CNN Digital Network and Microsoft’s sites racked up big gains on the unique viewers and video streams fronts (20+ percent in both cases).
Finally, on a somewhat related note, WebProNews will be generating some video of our own as we’re in Austin to cover SXSW. Look for live video in addition to our traditional recorded coverage.
