Links Not Always the Best Indicator of Relevance

In a recent video uploaded to Google's Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there's not much point in creating them for this reason.

On average, how many tags do you include with your articles/blog posts? Talk to ArisYulianta and Friends....

"Google is pretty good at saying, 'You know what? The first time you say a phrase, it's interesting, and the second time you say a phrase, it's still a little bit useful,'" says Cutts. "After a while, we sort of realized, 'okay, you've said that phrase, you don't have to keep repeating it 8, 9, 10 different times.' So there are certainly some blogs (including some really popular blogs) who have like an entire paragraph full of tags. And they have clearly spent a lot of time, almost as many, you know, minutes writing tags out as they have the actual content of the post. And I always laugh at that because it's not really that needed."

He notes that a lot of the time, the tags are already words that are used in the post, so it won't make that much difference.

Matt appears to be discussing how much the tags will benefit the page the actual content appears on. However, he doesn't really go into the pages that contain listings of the articles contained within those tags, at least with relation to SEO (He does point out that the tag pages can be useful because they can provide a feed for just that category). This is probably because they don't do particularly well in search engines either, which could be because they aren't linked to particularly often.

Google is all about providing users with the most relevant results for the best user experience, and maybe the fact that these kinds of sites aren't often featured near the top of results could be considered an area where Google isn't necessarily delivering the best results.

For example, If I wanted to find all WebProNews SEO articles, there is no better place than our tag page for "SEO" at webpronews.com/tag/seo. There, any user looking to find WebProNews SEO articles would find all of them arranged by date. If I wanted to see all of the Facebook articles Mashable has, I can do that by going to mashable.com/tag/facebook. Yet neither of these pages are returned anywhere near the top for queries like "webpronews SEO articles" or "mashable facebook articles", at least in the results I get (they can vary from user to user). Instead, you might find indvidual articles and results from other sites, with what I would consider to be most relevant pages nowhere in site.

Links are only one of the many factors Google takes into consideration for its rankings, but they are commonly known to be one of the biggest. These tag pages simply highlight the fact that links may not always be the best indicator of relevance.

Note: Our SEO tag page is crawled, and is even featured as one of our "site links" seen by searching for "WebProNews” on Google.

Would you consider there to be a more relevant result for a query like those mentioned above than such tag pages? Do you think Google’s algorithm could be improved in this area? Are links always the best indicator of relevance? Share your thoughts.

Inactive Twitter Usernames Scheduled For Recycling

If you're not happy with your Twitter username - or if you are, but don't love Twitter and haven't logged in for a while - listen up.  The usernames attached to inactive accounts may soon be made available for the taking.

In fact, the release of idle usernames is almost sure to occur.  The cutoff regarding inactivity has probably been set, too - Martin Bryant found a policy referring to the automatic removal of accounts after six months.

The most important detail - when the big release will take place - is just a little fuzzy.  Bryant wrote, "We reached out to Twitter for comment . . . and a spokesperson for the company told me that the company plans to release all inactive usernames and deleted usernames in the future but doesn't have a date set yet."

So make preparations for the event as best you can, whether that means signing into a few accounts you've let collect dust or setting up a sophisticated email alert system for when a username becomes free.

Something of a land rush is practically guaranteed to occur, and insofar as that'll represent (and generate) more interest in Twitter, the company's decision to make this move is looking pretty smart.

Have You Read This?

> More Reporters Using Facebook And Twitter For Story Research

> Twitter COO Effectively Rules Out 2010 IPO

> Twitter Earns Itself A Candy Heart Phrase

Google Asks For Help With Transcriptions

Although spell checkers have been around for about 30 years, they still miss or incorrectly flag a whole lot of stuff (try "eye wonder weather this is write" and "monetize").  Google wants its transcription software to become better more quickly, and so is asking for users for a hand.

On the Google Voice Blog, Vincent Paquet, a senior product manager, recently wrote, "Until now, the only feedback you could give was to let us know if the quality of the transcript was good enough to be useful or not, by checking the corresponding box next to the message.  You can now go one step further by letting us figure out why it was good or bad.  When you rate a transcript, you will be asked whether you would like to donate the message."

Paquet then explained the meaning behind that phrase by continuing, "The messages you donate may be listened to, manually transcribed by us and/or used to gauge transcription improvements over time, but they will never be made public or used for any other purpose than improving the transcription quality."

For every Margaret who's tired of being called "maggot rot" and Taylor who doesn't make clothes for a living, this is a nice option.  Even people who don't opt to donate messages may appreciate it, since it reinforces the idea that Google doesn't eavesdrop on conversations by default.

One other important note: this may represent a step towards launching Google Voice in the U.K. and Australia.

Have You Read This?

> Google Voice Gets New Free VoIP Service

> Report Indicates Google Bought Gizmo5

> You Don't Need A Google Number To Use Google Voice

The Young Are More Likely To Respond To Mobile Advertising

It appears that it is finally safe to say that if mobile hasn’t completely arrived it is certainly in the room and recognized for its potential. Should we declare 2010 as the ‘Year of Mobile’? Sure, why not. There will be others and honestly it means nothing to hype it. Let’s look at what’s actually going on at street level.

Over at the ZDNet’s  Between the Lines blog, Larry Dignan tells us about a survey from the Bernstein Research’s Jeffrey Lindsay did some research among 360 smartphone users that follows up some initial research he did in the mobile advertising space. Here is some of the information that you may find interesting

• 67 percent of respondents said that smartphones increased their Internet usage for personal use and 45 percent said work related usage rose.
• 95 percent of users use the same search engine for the PC and mobile.
• 37 percent of respondents say they are clicking on more paid search links and seeing more display adds. Users 18 to 34 found mobile ads to be more relevant than their PC counterparts. Older users panned mobile ads across the board.

As Dignan points out, I agree the major piece of data to be gleaned from this is the fact the younger the mobile user is the more likely they will be responsive to mobile ads. The older users referred to breaks out in this chart below.

I’m not surprised by this and I hope the rest of the industry will take heed. When it comes to mobile there may not be an audience unless your product or service skews young. This is likely to change over time but for now it’s the younger set that will allow mobile and advertising to be used as a phrase while others think that the separation of the two is the better way to go.

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