AP Partners With Livestream On Oscars Red Carpet
March 6, 2010
The Associated Press said today it is partnering with Livestream to launch AP Live "Oscars Red Carpet," coverage.
AP Live coverage of the 82nd Annual Academy Awards will feature social media elements, on-demand clips, photos and news.
AP Live is available on a Facebook fan page and syndicated to AP publishers and other distribution channels, including AT&T Entertainment.
On March 7, AP Global Entertainment Editor Alicia Quarles will be reporting live from the red carpet from 6, to 8 p.m. During the awards show and the after-parties, AP reporters will post updates to Twitter and Facebook.
AP Live also allows users to embed video to their Facebook profiles or their blogs. After the Oscars, AP Live will continue to focus on entertainment, featuring daily and weekly celebrity interviews and other content such as movie previews and a look at upcoming summer blockbusters.
"Through this strategic content and platform deal, we have launched the AP Live player which will feature year-round entertainment events coverage and daily live celebrity interviews," said Livestream CEO Max Haot.
"We look forward to supporting AP as they move forward to cultivate their events-based reporting for millions of fans across all screens and platforms."
AP Partners With Livestream On Oscars Red Carpet
March 6, 2010
The Associated Press said today it is partnering with Livestream to launch AP Live "Oscars Red Carpet," coverage.
AP Live coverage of the 82nd Annual Academy Awards will feature social media elements, on-demand clips, photos and news.
AP Live is available on a Facebook fan page and syndicated to AP publishers and other distribution channels, including AT&T Entertainment.
On March 7, AP Global Entertainment Editor Alicia Quarles will be reporting live from the red carpet from 6, to 8 p.m. During the awards show and the after-parties, AP reporters will post updates to Twitter and Facebook.
AP Live also allows users to embed video to their Facebook profiles or their blogs. After the Oscars, AP Live will continue to focus on entertainment, featuring daily and weekly celebrity interviews and other content such as movie previews and a look at upcoming summer blockbusters.
"Through this strategic content and platform deal, we have launched the AP Live player which will feature year-round entertainment events coverage and daily live celebrity interviews," said Livestream CEO Max Haot.
"We look forward to supporting AP as they move forward to cultivate their events-based reporting for millions of fans across all screens and platforms."
The Twilight Saga: New Moon Takes Over Social Media
November 21, 2009
Shhh, can you hear that? What you're hearing is the collective shrieks from Twihards everywhere as The Twilight Saga: New Moon is upon us. For those of you asking yourself, what is a Twihard? I’ve included the definition below.
twi-hard noun
A serious/obsessive reader of the Twilight Saga by Stephenie Meyer, one leap above Twilighters.
Are you a Twilight fan? Do you plan on seeing the movie? Talk to ArisYulianta and Friends....
Currently the Twilight Saga is all the rage, and seems to have taken over almost every aspect of social media. If you venture over to MySpace.com you’ll see that the homepage has been New Moonified. It should be noted that New Moon & MySpace seem to share the same demographic, Tweens... so it only makes sense to try and grab those pageviews.
MySpace has been all about some New Moon here lately, as they just hosted an exclusive stream of the red carpet during the films premiere, which pulled in 3 million viewers. Did you watch any of the red carpet stream? Talk to ArisYulianta and Friends....
Over on Twitter, Twilight holds 3 of the top 10 trending topics including the highly coveted top spot.
If you search for "New Moon" on Twitter it seems like you need to constantly refresh so you can see the hundreds of new Tweets. Below is an interesting graph, which shows the buzz over New Moon, comparing blogs to Twitter. You can obviously see the drastic climb just from last month, as the hype around the movie grew with each day.
YouTube is even trying to cash-in on the New Moon craze by adding a “Twihard” box atop their site that states the following, "The world is gripped by Twilight mania these days and on YouTube that translates into videos that celebrate, discuss and even mock the cultural phenomenon."
Like I said before, New Moon hits theatres today and is expected to make somewhere between 85 million – 100 million dollars this weekend, and could possibly break some box office records when it’s all said and done. It’s already broken the advance ticket sales record, previously held by Star Wars Episode III: Revenge of the Sith. How much do you think New Moon will make when it's all said and done? Talk to ArisYulianta and Friends....
It'll be interesting to compare New Moon's "social media status" against the next film in the saga when it hits the cinema around this same time next year, to see if it stil has the same amount of hype around it.
Why do you think Twilight is such a huge success? Talk to ArisYulianta and Friends... know your honest opinion.
MySpace’s “New Moon” Webcast Brings In 3m Viewers
November 18, 2009
Leading up to MySpace's live stream of red carpet arrivals at the world premiere of The Twilight Saga: New Moon, we indicated that onlookers should expect a big traffic spike. Now, the statistics are in, and "ginormous traffic mountain" is more like it.
In an email to WebProNews, a MySpace representative stated that the webcast attracted over 2 million uniques and a total of almost 3 million viewers. Those large numbers are about equal to the populations of Houston and Chicago, respectively.
The MySpace rep then made clear that this "[m]arks the highest number of total viewers for any Ustream red carpet webcast," and that the New Moon premiere qualifies as "the farthest-reaching event Ustream has streamed to date."
It's hard to imagine that MySpace won't pursue further Twilight tie-ins as a result. More movies are on the way, after all, and plenty of fans would probably visit the site in order to see exclusive interviews, fresh trailers, or just stale footage of the stars playing checkers.
Promotions involving other movies may proliferate, too, given that this could become a fairly cheap and steady way for the social network to bring in eyeballs.
Have You Read This?
> MySpace To Host Exclusive Stream Of "New Moon" Red Carpet
> MySpace To Miss $100 Million From Google Search Deal
> Paramount Follows Up "Paranormal" Marketing With More Social Fun
