The Twilight Saga: New Moon Takes Over Social Media
November 21, 2009
Shhh, can you hear that? What you're hearing is the collective shrieks from Twihards everywhere as The Twilight Saga: New Moon is upon us. For those of you asking yourself, what is a Twihard? I’ve included the definition below.
twi-hard noun
A serious/obsessive reader of the Twilight Saga by Stephenie Meyer, one leap above Twilighters.
Are you a Twilight fan? Do you plan on seeing the movie? Talk to ArisYulianta and Friends....
Currently the Twilight Saga is all the rage, and seems to have taken over almost every aspect of social media. If you venture over to MySpace.com you’ll see that the homepage has been New Moonified. It should be noted that New Moon & MySpace seem to share the same demographic, Tweens... so it only makes sense to try and grab those pageviews.
MySpace has been all about some New Moon here lately, as they just hosted an exclusive stream of the red carpet during the films premiere, which pulled in 3 million viewers. Did you watch any of the red carpet stream? Talk to ArisYulianta and Friends....
Over on Twitter, Twilight holds 3 of the top 10 trending topics including the highly coveted top spot.
If you search for "New Moon" on Twitter it seems like you need to constantly refresh so you can see the hundreds of new Tweets. Below is an interesting graph, which shows the buzz over New Moon, comparing blogs to Twitter. You can obviously see the drastic climb just from last month, as the hype around the movie grew with each day.
YouTube is even trying to cash-in on the New Moon craze by adding a “Twihard” box atop their site that states the following, "The world is gripped by Twilight mania these days and on YouTube that translates into videos that celebrate, discuss and even mock the cultural phenomenon."
Like I said before, New Moon hits theatres today and is expected to make somewhere between 85 million – 100 million dollars this weekend, and could possibly break some box office records when it’s all said and done. It’s already broken the advance ticket sales record, previously held by Star Wars Episode III: Revenge of the Sith. How much do you think New Moon will make when it's all said and done? Talk to ArisYulianta and Friends....
It'll be interesting to compare New Moon's "social media status" against the next film in the saga when it hits the cinema around this same time next year, to see if it stil has the same amount of hype around it.
Why do you think Twilight is such a huge success? Talk to ArisYulianta and Friends... know your honest opinion.
MySpace To Host Exclusive Stream Of “New Moon” Red Carpet
November 11, 2009
Don't be surprised if MySpace experiences a big traffic spike on Monday, November 16th. The social network intends to host a live stream of red carpet arrivals at the world premiere of The Twilight Saga: New Moon.
In one sense, this could have been something of a cheap trick; it's a good bet that boatloads of young girls would tune in even if they could only catch a glimpse of Robert Pattinson and listen to a random correspondent babble. MySpace is demonstrating its influence and taking things quite a bit further, though, offering fans an exclusive experience.
According to an official statement emailed to WebProNews, "Viewers will . . . be able to take part by posting comments or questions to The Twilight Saga: New Moon Premiere MySpace page that may then be presented to the celebrities during the broadcast."
What's more, "Anya Marina, writer and performer of 'Satellite Heart' on The Twilight Saga: New Moon Original Motion Picture Soundtrack, will co-host the broadcast."
The Twilight Saga: New Moon Trailer and Premiere Announcement New Moon Premiere | MySpace Video |
So consider passing word of the event along to any relatives or friends who are Twilight fans. And with respect to what sort of traffic numbers MySpace might see, it should interest even the franchise's biggest detractors to know that the New Moon trailer received a whopping 4.2 million views within 24 hours of its debut on MySpace.
Have You Read This?
> Paramount Follows Up "Paranormal" Marketing With More Social Fun
