Site Speed Tips for When Google Uses That as a Ranking Factor
March 7, 2010
Last year, Google's Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results.
Is your site's performance up to snuff? Comment here.
This of course freaked a lot of people out, but as Matt and Google as a whole has maintained, this would not trump relevance. It would be taken more into consideration when there are two sites of relatively equal relevance, but one site loads faster and delivers a better user experience. Matt reiterated this point in an interview we did with him this week at SMX.
WebProNews also chatted with Maile Ohye, Senior Developer Programs Engineer for Google at SMX, about website performance (speed), how that pertains to search rankings and the user experience, and some tips for making sure your site is up to speed, so to speak.
| Stream videos at Ustream |
As far as site speed as a ranking factor, Ohye pretty much makes the same point as Cutts, and it's probably not going to be something where all of a sudden all of the faster sites are ranking better and the slower ones are doing worse. But it does enhance the user experience, and she refers to a study that found that an optimized site actually increased conversions by 16%. So if you're not optimizing your site's performance for Google, maybe that's a good enough reason on its own.
Watch the video to get some specific advice regarding some simple adjustments you can make to your site that can make a big difference.
If you're one of those freaking out about getting your site performance optimized, you may feel better after hearing what she has to say, and realize that it might not be as big a deal as you thought.
By the way, Cutts also mentioned that the speed thing is completly independent of Caffeine.
Do you think site performance is a manageable attribute of your search engine marketing strategy? Discuss here.
Omniture And Facebook Partner On Add Data
March 4, 2010
Online analytics firm Omniture and Facebook said today they have partnered to offer marketers tools to improve Facebook as a marketing channel.
Initially the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook. The partnership builds on Facebook analytics the companies introduced last year to help marketers join the conversation and have more relevant interactions with their customers.
The partnership is aimed at helping companies more easily integrate Facebook as a marketing channel in an effort to connect and have relevant conversations with Facebook’s more than 400 million users.
“Working with us, Omniture has been able to develop a rich and immersive set of tools that will help our clients better understand the value of their Facebook advertising campaigns,” said Dan Rose, Facebook’s vice president of business development and monetization.
“By creating a single dashboard to plan, deliver and measure campaigns, Omniture can make advertising on Facebook easier and ultimately increase ROI for clients.”
Omniture customers can now use the company’s SearchCenter Plus, a combination of its search engine marketing management application with added functionality for buying Facebook Ads.
In addition, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as pages and applications.
Omniture And Facebook Partner On Ad Data
March 4, 2010
Online analytics firm Omniture and Facebook said today they have partnered to offer marketers tools to improve Facebook as a marketing channel.
Initially the two companies will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook. The partnership builds on Facebook analytics the companies introduced last year to help marketers join the conversation and have more relevant interactions with their customers.
The partnership is aimed at helping companies more easily integrate Facebook as a marketing channel in an effort to connect and have relevant conversations with Facebook’s more than 400 million users.
“Working with us, Omniture has been able to develop a rich and immersive set of tools that will help our clients better understand the value of their Facebook advertising campaigns,” said Dan Rose, Facebook’s vice president of business development and monetization.
“By creating a single dashboard to plan, deliver and measure campaigns, Omniture can make advertising on Facebook easier and ultimately increase ROI for clients.”
Omniture customers can now use the company’s SearchCenter Plus, a combination of its search engine marketing management application with added functionality for buying Facebook Ads.
In addition, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as pages and applications.
Clickbooth.com Gives Back $50k To Non-Profits
January 4, 2010
edu.clickbooth.com : In a year when many businesses reigned-in charitable giving, Clickbooth chose to share its good fortune, donating 000 to national and local nonprofit organizations.
