Google Trounces Yahoo, Bing In Mobile Search Report
February 26, 2010
Although Google's undoubtedly best known for dominating the traditional search market, the company's no slouch when it comes to mobile. New stats from Opera indicate that Google has a huge lead over its closest rival, and that its other well-funded competitor barely enters the equation.
According to the latest Opera State of the Mobile Report, Google's search portal accounts "for more than 9% of all page views on the mobile Web." Obviously, that's impressive.
Moving on, things take a turn for the ho-hum. Yahoo can only claim 4.3 percent of page views, which isn't bad, just kind of embarrassing next to Google's twice-as-large share.
Finally, we arrive at something shameful. To quantify Bing's share, Opera had to consider an extra place to the right of the decimal point. The final number: 0.03 percent, which is one three-hundredth of Google's share.
Google hasn't quite taken over the world, however. Jon von Tetzchner, Opera's cofounder, said in a statement, "While Google performs well globally, we also see several local search engines, such as Yandex in Russia and Ukraine, and Baidu in China, have impressive results in their key markets."
Bing Managed Big Gain In October
November 12, 2009
According to new data from Experian Hitwise, October was the month of the underdog with respect to the search market. The two search companies that usually dominate lost a bit of share, while Bing (and to a lesser degree, Ask) gained ground.
Let's start with the success stories. Bing's market share rose from 8.96 percent in September to 9.57 percent in October, which represents an increase of 6.8 percent. That's nothing to sneer at, even if Bing remains solidly in third place.
Fourth-place Ask also made a small amount of progress as its share increased from 2.56 percent to 2.62 percent - a jump of 2.3 percent that's far better than a dip.
Meanwhile, Google came sort of close to losing its grasp on the 70 percent mark, slipping from 71.08 percent to 70.60 percent on a month-to-month basis. And Yahoo fared about the same, moving from a market share of 16.38 percent to 16.14 percent.
As always, it's not smart to read too far into a single month's search report. Still, Experian Hitwise also recorded a Yahoo loss (and Ask gain) in September, so a trend may be starting to emerge.
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