Mapping Your Way to a Good HTML Site Map

July 15, 2009

Ever wondered what site maps are for?

In any internet marketing endeavor, the best thing to do is to maintain a good linkage and to always stay indexed. There many ways available to you online to have your web site indexed and spidered. Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.

What is a site map?

A site map basically is a page that features or lists the links you have on your web site. This will make it easier for search engines to proceed and spider your web site. It is usually found near the bottom page of a web site.

Why are site maps important?

An HTML site map is important. It should contain the top level pages. In one page, there should be just about the right amount of links in it. The link should not exceed 100 for more favorable views.

There are certain benefits in having a good HTML sitemap. This generally would assure any potential customer to easily navigate the site, find exactly what they came to look for. The site map page will serve as a tool for your visitors. This way they will opt to visit your site more if they can easily browse and find their way in your web site. It can also ensure that your visitors can very well stay in your web site.

Good links will also ensure you that spiders will locate your web site easily each week. This will make your site indexed by the important search engines online. This will also avoid your site from being dropped.

However, HTML site maps may serve more important purpose than merely as another link to click on. The specific purpose you should consider in having a site map is to make it easier for search engine robots to ‘crawl’ in your web site. Pages are located by search engines through ‘crawling.’ It is a process that goes through the index of a page, following the links and adding the pages to the database.

The problem would come in when search engines fail to locate the page because links are not that accessible. It is the site map that will address this dilemma. Search engines will be given access to the different links in your web site simply by following the site map in your home page.

Here are some important pointers in creating your HTML site map.
1. Get tutorials on how to make your site map. There are available pages online that can give you a step-by-step guide in coming up with a good website.

2. You can also ensure that your site map looks good, to make it more pleasing to the eye of your visitor and to make navigation easier. You can get ideas for a properly designed site map online too.

3. Make sure that your site map will provide also the links to the important pages in your web site. This way your visitors will not get lost. At the same time you can ensure that your guests will still be able to get the general idea of your web site structure. It is advisable that you make links as simple as possible.

4. Make the link to your site map as visible and obvious as possible in your homepage. Visitors should not spend too much time in locating it or else you might end up losing them.

5. A site map serves more like a table of contents of your website. It should provide all of the different sections of your internet site with all the information and data that may be found in each section.

6. Each of the contents in your site map must have a hyperlink to its respective URL.

7. If you will have to give way to numerous links, you can make use of several pages. You could numbers each site-map page or you could also make use of the contents in naming each site-map.

Having an HTML site map will furthermore help you in maximizing traffic to your web site. Just make sure that your homepage as well all the internal pages are properly indexed. Creating a site map will definitely make things more efficient for you. The links to all the pages in your website will be directly connected to your homepage.

Aim high for your internet marketing endeavors. The more links you have to your site, the higher is the possibility of getting a good rank among the major search engines, so don’t hesitate to learn the rules of the game and make yourself a sure winner.

Sitemaps 101 – Benefits of and Tips on Designing a Sitemap

July 15, 2009

Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.

How does a search engine work?
Two things figure greatly in making search engines work effectively and efficiently: the electronic search spider and the sitemap.

What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.

What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.

What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.

As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.

What are the benefits of having a sitemap for my website?

1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.

2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.

3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.

4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.

How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.

The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.

Some tips in setting up your sitemap

1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.

2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.

3. Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.

4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).

5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.

6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.

Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.