Xerox Sues Google, Yahoo

Google and Yahoo get sued on a regular basis, often by tiny outfits with no chance of winning.  But now, the two companies are facing a much more serious lawsuit, as Xerox, which has a market cap of almost $8 billion and a genuine legal team, is taking them to court.

Xerox claims that Google and Yahoo have infringed on two patents it holds.  Susan Decker explained earlier this morning, "One patent, issued in 2004, is for a way to automatically generate a query based on keyword searches. . . .  The second patent, issued in 2001, is for a way of updating pages based on user reviews."

Xerox would like to be compensated for Google and Yahoo's alleged infringement, and also wants to bar them from using the tech again without its consent (which could probably be obtained via a licensing agreement).

Of course, Google and Yahoo aren't liable to hand Xerox a blank check.  One of Google's lawyers has already described Xerox's claims as being "without merit," and Carol Bartz isn't the type to shy from a fight.

This could turn into quite a legal battle, then, and the operation of AdSense, AdWords, Google Maps, Google Video, YouTube, the Yahoo Publisher Network, Yahoo Search Marketing, Yahoo Shopping, and the Y!Q Contextual Search tool might be affected by the outcome.

Google’s One-Minute Guide to Search-Based Keywords

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

"Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns."

The guide follows:

Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they'd like to see suggested bids in on the setting page.

Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters.

Have You Read This?

> Google Improves Search-Based Keyword Tool

> Google Launches Search-Based Keyword Tool

> Internal AdWords Tool Raises Rumors About Rankings

Google Shares Top Retail Searches for the Holiday Season

Google has shared the top retail searches for the 2009 holiday season. These results are based on the company's Insights for Search tool.

"Using Google Insights for Search, we can see that the hottest toys over the last seven days include stalwarts like Pikachu and Legos, as well as newcomers, such as the Nerf Marshmellow Shooter and the surprise hit of the holiday season, a blanket-with-sleeves known as the Snuggie," says Eric Lopez of the Google Retail Team.

"In the shopping category, we've seen Black Friday reach new heights, toping the rising search term list over the last 30 days as consumers continue to seek out the best prices," adds Lopez. "Consumers too continue to turn to familiar, top retailers such as Walmart, Best Buy, Amazon and Macy's."

Google has been encouraging retailers to start looking ahead to the rest of the Winter season with regards to what people will be searching for: things like Valentine's Day gifts, Prom dresses, wedding planning, ski equipment, etc.

On a positive note for retailers, new research from Market Force Info finds that a good percentage of consumers intend to "splurge" on at least one item over the next few months.
 

Have You Read This?

> Site Usability Issues Matter During the Holidays

> Google Earmarks $20M For Charities As Holiday Gift To Everyone

> Going Home For The Holidays? Google Wants To Tag Along

Holiday Shoppers Want Deals Even More Than They Did Last Year

Google has used its Insights for Search tool to provide some data about consumers' searching behavior when it comes to things like discounts, free shipping for the holidays, coupons, and promotional codes.

Unsurprisingly, there is an uptick in searches for all of these things, indicating that this is the stuff consumers are after for their holiday shopping. Such data serves as a great indicator that e-commerce businesses should be providing this stuff if at all possible. Without such deals, online businesses stand to lose out on sales to competitors that do offer them.

According to Google, 87% of consumers plan to take advantage of price discounts or sales this holiday season and 73% plan to take advantage of free shipping.

"Though not all retailers offer free shipping, discounts, or other rebates, know that these value propositions resonate with consumers so begin thinking about how your company or product is providing value and incorporate that messaging into your online marketing campaigns," says Eric Lopez of Google's Retail team. "Consumers are eagerly looking for a reason to buy from you."

Searches for coupons have been growing this year, even more so than last year when the recession was at its worst level. According to Google, 68% of consumers report that they plan on taking advantage of coupons this season. The same goes for promotional codes, which has increased (as a query) by as much as 55% year-over-year.

"With growing interest, ensure you are advertising your coupons, coupon codes, and promo codes to capture increased search volume," says Lopez.

Google's data reflects that of Deloitte's, which found that about a quarter of consumers will shop primarily online this year and many are using the Internet to find special offers, with 44% expecting to use a coupon they get online.

In fact, that study had a lot of interesting statistics that online retailers may want to consider before it's too late. Read here.

Have You Read This?

> Holiday Shoppers Turning To Social Media And Internet

> Google Gears Up For The Holidays

> More People Plan To Shop Online During The Holidays

Next Page »