Motorola Goes Bing on Android-Based Devices

Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China.

Motorola says that users will get a pre-loaded Bing bookmark on their mobile browser, and an enhanced search widget with Bing integration, though users will be able to customize their devices and select their own search provider.

"We believe that consumer choice is one of the most critical components to ensuring a rich and seamless client experience," said Christy Wyatt, corporate vice president of software and services, Motorola Mobile Devices. "Motorola and Microsoft have enjoyed a longstanding collaboration and the addition of Bing services to our Android-based smartphones in China is another important step in empowering our end-users."

"Mobile devices continue to be a critical place for customers to access location-based services such as local search and mapping," said Yusuf Mehdi, senior vice president of the Online Services Division at Microsoft. "We are pleased to expand our long-standing relationship with Motorola to bring powerful Bing location-based services to Motorola's innovative new mobile devices, providing consumers with more choice and flexibility in mobile search."

This is the second time in about a week Motorola has made news by offering non-Google search options on its Android-based devices. The recently launched Motorola Backflip comes with Yahoo.

Bing search and maps will be available on Motorola Android-based devices in Q1 2010 in China. No other expansion of this has been announced, but the phrase "global alliance" certainly leaves room for speculation.

T-Mobile Ranks Highest In Customer Satisfaction

As more wireless users switch to smartphones, many retailers are readjusting their mobile strategies to address the needs of these users, according to a new study by J.D. Power and Associates.

The semiannual report analyzed evaluations from customers who recently had an in-store wireless retail sales experience. Overall customer satisfaction with major wireless carrier-branded stores is based on four factors. In order of importance, they are: sales staff (49%); price and promotion (27%); store facility (14%); and display (10%).

Nearly 40 percent of customers who visited a wireless retail store in the past six months to replace or upgrade a phone from a previous carrier, switch carriers or sign up for wireless service for the first time now own smartphones.

The study finds that satisfaction with the retail experience among smartphone owners averages 11 index points higher (on a 1,000-point scale) than that of traditional wireless handset owners (727 vs. 716, on average), despite the fact that smartphones require additional service plan options and are more complex to operate. Smartphone owners are more satisfied than traditional handset owners in all factors, particularly with regard to the sales staff.

"The increase in smartphone sales will have a long-term impact on how carriers handle their customers' needs," said Kirk Parsons, senior director of wireless services at J.D. Power and Associates.

"These phones do require retailers to adapt by constantly training sales staff to keep pace with new features and offerings, but carrying out simple tasks, such as explaining the phone's operation, provides salespeople with a great opportunity to optimize the customer's wireless experience and fosters greater loyalty to both the carrier and store."

T-Mobile ranks highest in customer satisfaction among major wireless carrier-owned retail stores for a second consecutive time with a score of 723, performing well with regard to sales staff and price promotions. Verizon Wireless trailed closely (722) and AT&T followed (712). The industry average was 719.

"In general, wireless carriers are succeeding in adapting to the quickly evolving landscape by ensuring their sales representatives are highly knowledgeable about newer offerings such as smartphones and the high-speed data plans they utilize," said Parsons.

"As consumers continue to take advantage of the latest technology, it is crucial for sales staff to be knowledgeable about all phone models and service plans available and to continue to display a high level of courtesy and honesty during the sales process to ensure satisfaction levels improve."
 

 

Google Exec Gives Desktops Three More Years

Never mind the associated cubicles, desks, chairs, and monitors that, for many people, have become part of everyday life.  A Google exec believes desktop computers will be irrelevant in three years' time.

No twisting of words or misinterpretations took place here.  John Herlihy, Google's vice president of global ad operations, simply said at University College Dublin's Digital Landscapes conference, "In three years' time, desktops will be irrelevant."

According to John Kennedy, Herlihy then argued, "In Japan, most research is done today on smart phones, not PCs . . . .  Mobile makes the world's information universally accessible."

So if Herlihy's views are representative of Google's, it's probable that the company will continue to focus more and more on Android.  Chrome OS, the lightweight operating system intended for netbooks, should get a lot of attention.  And Google's cloud storage offerings will likely be expanded, too, to compensate for the small hard drives in smartphones and netbooks.

Interestingly, though, mobile ad opportunities may not be a primary consideration next to all of this stuff.  Herlihy said, "When we build something we strive for ubiquity in usage and adoption.  That helps us understand how customers react and then we build a revenue model."

How Much Is Mobile Going to Change the Search Market?

More people have the web in the palm of their hands than ever before. Smartphone usage isn't exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among different players could conceivably shake things up, and make things a bit more competitive.

AT&T has just confirmed that a new Android device it is about to begin offering (The Motorola Backflip, launching March 7), will come with Yahoo as its default search engine, as opposed to Google. This is interesting of course, because Android is Google's mobile operating system. How many more deals like this will we see?

Microsoft will eventually launch its new Windows phones, which will come with a Bing hardware key. Owners of these phones will automatically use Bing as their search engine when they hit the search button, which will be the most convenient way of searching from the devices.

When you look at things like this, it almost seems as though popularity of specific mobile devices may dictate to some extent, search engine usage. Right now, Google powers the uber-popular iPhone's search, but that could change in time. It appears that mobile carriers and manufacturers are playing an increasingly significant role in search usage (probably a good reason that Microsoft is said to be investing a billion in mobile).

PC hardware traditionally hasn't made search a focal point, and therefore hasn't had a huge influence on what search engine a person uses. How much will PC use shift to smartphone use though? It's not likely to completely replace it anytime soon (as MIcrosoft CEO Steve Ballmer implied in his keynote at SMX West yesterday), but I know personally, I've spent less time on my PC since I got my current phone, and much of the activity I use that phone for requires search (the most convenient method being the hardware search button).

Then you have apps. New apps come out everyday, and you never know what's going to be popular tomorrow. There are already apps out there changing how people find local businesses, for example. More apps mean more choices for the consumer, and that could mean an even greater scattering of search market share.

It seems to me that mobile is the best thing search competition has going for it. For Google to defend its title, staying relevant in the mobile space is going to be key moving forward. Fortunately for them, they're doing a pretty good job so far. Last I saw, Android usage was on the rise (though deals like AT&T and Yahoo's seem to blur the lines a bit).

How big of an impact do you think the mobile industry will have on the search market? Share your thoughts here.

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