NY AG Calls On Kids Websites To Add More Protections

New York Attorney General Andrew Cuomo said today he is calling on social networking sites at aimed at children to provide more protections against the threat of sexual predators.

Cuomo said that the Electronic Securing and Targeting of Online Predators Act (e-STOP) law he authored has now resulted in the removal of accounts associated with at least 4,336 registered sex offenders from major social networking websites in the U.S.

At the end of 2009, Cuomo announced that Facebook and MySpace removed 5,385 accounts linked to 3,533 sexual predators from their rolls. Cuomo today announced that an additional 6,336 online profiles linked to 803 additional New York state registered sex offenders have been removed from popular social networking site.

"New York is once again leading the way in ensuring that social networking Web sites use the data that is now available, thanks to the e-STOP law, to keep kids safe," said Attorney General Cuomo.

"So far, thousands of sexual predators who had opened thousands of accounts have been purged from social networking sites. I am now taking this important protection a step further. I am calling on sites that specifically cater to children to screen users to reduce the threat posed by dangerous sexual predators."

The sites Cuomo is asking to use e-STOP information include:

AllyKatzz, BarbieGirls, Build-a-Bearville, Club Penguin, Girlsense, Neopets, Secretbuilders, Stardoll, Supersecret, Teen Second Life, Toontown, Tootsville, Webkinz, Whyville
 

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Spam is Getting More Malicious

Symantec has released two new reports for the month of November - the State of Spam, and the State of Phishing (both PDFs). The reports highlight a dramatic increase in spam that contains malware. On top of that, junk and malicious email now accounts for close to 9 out of 10 email messages.

The security firm says that a new generation of "Spam Princes" are rising, and that the Asia Pacific region, Japan, and South America have surpassed North America, with regards to where spam is originating from.

"Rising spam levels originating from South America, Asia Pacific and Japan are not altogether surprising when you consider the massive growth of internet connections in these regions," says Amanda Grady, Principal Analyst, Symantec. "Meanwhile, the increased threats to social networking websites is interesting because it shows spammers are hiding behind the reputation and brand trust built by legitimate companies. Social networking sites that have a large user base will continue to be targets of malicious and phishing emails."

Symantec shares the following findings:

- In October, an average of 1.9% of all spam messages contained malware. This equates to a 0.6% increase from September, when the number of messages containing malware hit a maximum of 4.5% of all spam

- Symantec observed a 17% increase from the previous month in all phishing attacks
 
- 30% of phishing URLs were generated using phishing toolkits; an increase of 24% from the previous month

-  Symantec observed a 45% increase from September in non-English phishing sites
 
- More than 97 Web hosting services were used, which accounted for 8% of all phishing attacks; a decrease of 19% in total Web host URLs when compared to the previous month

Symantec's report of an increase of malware-infected spam is made even more unsettling as news reports surface of computer viruses infecting unknowing victims' machines with child porn.

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Thinking Beyond Facebook and Twitter for Social Relevance

When you think about social media marketing or building your social media presence, you probably think about Facebook or Twitter, or perhaps YouTube or MySpace. That's good. These are some of the top places on the Internet where people are spending their time online.

What online communities do you focus on? Comment here.

That said, there are probably plenty of places that you are either overlooking or just plain ignoring. They might not have the broad user-bases of the aforementioned services, but there are people there, and the more people you can reach and engage with, the better off you may be in some cases (depending on your goals for social network use).

According to Hitwise data, the top ten social networking websites and forums by US market share of visits looked like this:

To be clear, the Hitwise data from which MarketingCharts compiled the above graph is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from Hitwise's sample of 10 million US internet users. It's unclear exactly what all kinds of sites fall into the social networks category.

But the point is that there are a lot of places out there where people are forming communities that you may not be thinking of, but may provide plenty of opportunities for driving more engagement, brand awareness, and/or even traffic.

Are you considering things like Tagged or Yahoo Profiles/Groups? Are you considering the forums out there that pertain to your niche? Forums are relevant in social media marketing. I've discussed this in the past. Forums are basically social networks. They're communities too. You have to think about where the people are, and not just where they are, but where they are talking. Where they're communicating with others.

Forums or other more narrow communities may even prove to be more valuable tools than Facebook or Twitter in some cases. They are more likely to be focused on specific niches, than on the general public. There are certainly plenty of times where the general public - the Facebook/Twitter crowds are who you are trying to reach, but there will be other times when you may want to reach a specific group of people, which may or may not be a part of Facebook or Twitter.

Look at Ford for example. Scott Monty, who runs the social media efforts for the Ford Motor Company recently told WebProNews that they use all sorts of forms of social media, because "Let's face it, people are using all sorts of forms."

"We try to be where the mainstream are and we do it in a way that humanizes the company at every turn, so we're on Twitter, Facebook, Flickr, YouTube, Scribd, Delicious, and upcoming as our major platforms," he said. "And we're constantly monitoring to see what the trends are and where people are going, so that we're relevant."

The key word there is relevant. Go where you're relevant.

What are some less thought about communities that you use to engage with people? Discuss here.

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