Facebook Mobile Count Hits, Passes 100 Million
February 11, 2010
Facebook recently updated its official "Statistics" page to reflect the fact that it attracts about 400 million users on a monthly basis. Today, Facebook announced another interesting piece of data: over 100 million folks can be counted upon to access the site from their mobile phones in the same timeframe.
Chamath Palihapitiya, Facebook's vice president of user growth, disclosed this detail by posting it on the Facebook Blog, and also wrote, "This usage happens on almost every carrier in the world and comes less than six months after we announced 65 million people on Facebook Mobile."
Impressive, right? To put those figures in perspective, the population of the Philippines is in the neighborhood of 100 million, and so is the population of Mexico.
Also, the number of people who just started using Facebook mobile in the last five months (35 million) is about equal to the number of people who make their home in Algeria, and greater than the number of people who inhabit Canada.
More growth seems likely to occur, too. Palihapitiya concluded his post by stating, "No matter which mobile device you own, you can always stay connected through Facebook using our mobile applications, sites or SMS."
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Facebook’s 2009 Scorecard Shows Huge Gains
January 22, 2010
Simply put, Facebook had a terrific 2009. This afternoon, comScore provided some statistics that cover the entire year, and the easiest way to sum them up is by saying that double- or triple-digit growth occurred in an impressive eight out of ten categories.
According to comScore, the total number of unique visitors to Facebook increased 105 percent between December of 2008 and December of 2009, hitting 111.8 million before the new decade began. At the same time, the number of average daily visitors increased by an even greater amount: 181 percent.
Meanwhile, the total minutes and total pages viewed stats rose 198 and 151 percent, respectively. Average usage days per visitor hit 10.4 (up 37 percent), average minutes per visitor totaled 246.9 (up 45 percent), and average visits per visitor reached 27.4 (up 64 percent). And total visits increased 236 percent.
The only sort of weak metrics were the average minutes per visit measurement (down 11 percent, probably due to people visiting the site so often), and the average minutes per usage day tally (up just 6 percent).
So Facebook's certainly starting 2010 in a much stronger position than it entered 2009. And looking at the tail end of the line in comScore's graph, it doesn't appear that the social network's stats are going to plateau anytime soon.
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Chrome Ad Campaign Nets Positive Results
December 22, 2009
Eight days ago, we wrote about a Google Chrome advertising campaign that's taking place in the UK. This morning, Hitwise followed up on the subject by publishing some statistics, and the stats indicate that that the campaign's achieved a certain level of success.
Robin Goad wrote, "As the chart below illustrates, UK Internet searches for Google Chrome have almost doubled over the last couple of weeks and are currently running at their third highest level since the browser was launched towards the end of last summer."
What's more, it doesn't look like the Chrome lines have leveled off yet, and the people searching for Chrome now probably aren't the same folks who searched for information about the browser at launch.
Of course, it's impossible not to observe that Internet Explorer's doing all right, and Firefox still has quite an edge over Chrome. Also, Chrome fans must consider the simple fact that searches don't always correlate to market share.
Still, it looks like the recent advertising campaign did a lot to generate interest in Chrome, so it's possible that we'll see Google distributing a lot more ads throughout the offline world in the future.
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Nielsen Also Puts Bing Up In November
December 17, 2009
Earlier today, we relayed comScore's figures for the search market during November 2009. Now, Nielsen's statistics covering the same timespan have been made public, and although both companies agree that Bing did well, a lot of the other details differ.
Whereas comScore believes Google gained a bit of ground on a month-over-month basis, Nielsen indicated that the search giant lost some - 0.7 percent since October, to be exact, landing it with a share of 65.4 percent.
Also, although both firms are convinced that Yahoo slipped, Nielsen puts the loss at just 0.1 percent (to comScore's 0.5 percent). That would leave Yahoo with a market share of 15.3 percent.
Which brings us to Bing. Nielsen's data points to an impressive month-over-month gain of 1.0 percent on Bing's part. comScore thought Bing just increased its standing by 0.4 percent between October and November.
But regardless of what set of information you prefer to go with, Yahoo must now look a little bit less tasty to Microsoft. The real question is whether yet another source (think Hitwise) will confirm this trend, and also if Yahoo and Bing will continue to trade places in the future.
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