Dirty Trick #18: Shh! This Is Secret

July 18, 2009

Who doesn’t want to know a secret? It’s human nature to want to be included into some secret club, or inner circle society of special people. And this dirty trick exploits that desire to the max!

Ever been to a web site that has a little window pop up either when you first enter the page or leave it? Yes, you probably know these are pop up windows. Who doesn’t? But the might of the trick isn’t in what these are, but what they have inside them that counts.

Try sticking a “You Have 2 Minutes Left To Claim Your 30% Discount Off The Regular Price Of Our Product”, or a little “Why Didn’t You Buy?” survey link in there, then offer a special “For Your Eyes Only” discount to make your potential customer feel like they truly are the only ones getting this kind of preferential treatment.

Pop ups aren’t the only way to use this trick though. You can also create your own little “secret society” or “members only” newsletter or web site and have your visitors sign up to gain instant, free, access to this area. But make sure you have something inside of it!! Or information there for your members to play around with.

This is an outstanding trick to use to build up your subscriber list while you’re at it too. Yes, some people find pop ups annoying, but when it comes to being part of an “inner circle” of money-savers, they’ll make an exception.

To go along with this same trick, you can also use words on your sales page like “Secret, Revealed, Discover, Uncovered, etc.” as a means of gaining more sales too.

Think about this for a second. If someone selling their “top secret methods” that make them truck loads of cash were going to “spill the beans” and let you in on it, wouldn’t you want to be included? Marketers know it. That’s why they use it to their advantage.

And here’s a free secret, most of the “top secret secrets” aren’t really secrets at all!

Just common marketing sense.

Everyone enjoys getting the inside scoop on something, no matter what it is. Don’t you?

Recommended usage of this dirty trick is for anyone that wants to try and get a higher conversion rate on their sales.

Building opt in list and affiliate marketing – effective internet marketing plan

July 14, 2009

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site’s target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site’s newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer’s opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer’s site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.