Is The Viral Video “Pants On The Ground” A Ripoff?

January 29, 2010

We’re sure you’ve either seen or heard about “General” Larry Platt’s American Idol audition, Pants On The Ground. Not sure how you could’ve missed it, as it’s been everywhere… it was even sung by the Minnesota Vikings after they defeated the Dallas Cowboys during the NFL playoffs.

Pants On The Ground has been viewed well over 2 million times on YouTube and Platt has even performed his “hit song” on the morning talk show “The View”.

But, is all the publicity Platt receiving justified? Talk to ArisYulianta and Friends... what you think.

Michigan based hip-hop duo, the Green Brothers, have posted a video on YouTube entitled "Back Pockets On The Floor"  that has a striking resemblance to Platt’s viral hit. The Green Brothers song was copyrighted and recorded in 1996, 14 years before Platt graced the audition stage of American Idol. 

The following description accompanies the video on YouTube…

This is in regards to the General Larry Platt "Pants on The Ground". His song is a take off of the Green Brothers song " Back Pockets On The Floor'. Back Pockets On The Floor was written by G. Green and was copyrighted and recorded by the Green Brothers in 1996. The General's song have the same intent, idea and in part the same message. YOU BE THE JUDGE AMERICA!!

It should be noted Gerald Green, a member of the hip-hop duo, holds no grudge against Platt and even "wishes him well".

So, what do you think: Did Larry Platt rip-off "Back Pockets On The Floor"? Talk to ArisYulianta and Friends... what you think.

Dirty Trick #14: “Trash” Talking

July 18, 2009

Have you ever watched a television talk show or  professional wrestling? Then you have seen this dirty trick already!

But, here’s how to apply it to your product or business to gain more “buzz”. Find a product that is similar to yours and do some comparison on theirs to yours. Find out what makes yours the better decision for your visitors and exploit the hell out of it!

Another boss way to use this dirty little stinker is to raise your own stink about an experience in where one of your competitors has burned you with one of their products that you personally bought. Work in the angle that this painful event is the reason that made you decide to create your own version of this specific product, but you made it better than this other author’s version.

Don’t be afraid to talk some trash about a person or product to highlight the benefits of your own to get the sale. Do be careful of “slander” issues though. You can hide the details of the specific author or product by calling them Mr. X, or Product Z. You don’t necessarily have to bash your competition to smithereens to get your point across.

Even though sometimes that is fun! Oh, are my devil horns showing? ;-)

This dirty trick should also be used sparingly and in context to show your potential customers the benefits of purchasing your product over that of your competitors.

Watch out for MLM business opportunities

July 15, 2009

Any MLM business opportunity worth considering will either have a track record that you can investigate and evaluate or it will have a clear statement of the plan, the potential, and the up-front costs.

Before investing any time or money in a specific MLM business opportunity, there are some questions you should consider first.

How long has the business opportunity been in business? Before investing time and money in marketing an MLM business opportunity, it is important to determine how long it has been operating.

If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work.

Does the company have a fixed address and phone number? This may seem obvious to you, but the fact is, thousands of companies operate with nothing more than a website and an email address.

Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.

Does the MLM business opportunity have some successful members you can talk to? Most business opportunities will show you testimonials. But these are often untrustworthy.

They could even be completely fabricated. Ask the owner of the business for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program.

This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who might be willing to help you along the way.

How much initial investment is required? In many cases a proven MLM business opportunity with a successful track record will involve some kind of initial investment.

You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business will involve other costs such as marketing and advertising fees. Just keep in mind that nobody gives away “opportunities” for free.

What you have to determine is whether a specific MLM business opportunity has a successful track record, is managed by honest people and offers you a realistic chance of actually making some money.These are the things you must weigh against the entry costs.

What is the realistic income potential of the business? Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality.

Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.

How much control of your new business will you have? Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of a “head office.

The MLM business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.