Google Makes Facebook Pages a Higher Priority for Businesses
March 2, 2010
Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine's real-time search feature. That means the largest social network in the world is getting play in Google's real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.
Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans). Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren't being pulled. Results from Twitter and other places aren't only from branded sources.
This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google's real-time search results, and possibly in the real-time search results in general (due to Facebook's huge user-base). Right now, Facebook isn't dominating the results, but that is bound to change with it being the largest (by far) social network on the web.
A lot of brands who don't have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.
This should also lead to Facebook Pages getting more fans, due to the increased exposure. Beware, however, that running a promotion on your Facebook Page may cost you ten thousand dollars, because Facebook's policy guidelines indicate that you must get written approval from a Facebook account rep. In order to get one of those, you must spend that much in advertising, according to Eric Eldon of Inside Facebook.
Now Google's real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics.
Note: At the Online Marketing Summit out in San Diego, WebProNews talked about a different kind of real-time search that involves local businesses, with RateItAll president Lawrence Coburn. It's not local search as you would traditionally think of it, but it involves location, which one might consider a new kind of query.
Make Sense of Google AdSense – and make money!
July 18, 2009
As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.
Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.
You may be wondering how to make money easily with online advertising, and you have come to the right place!
The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.
While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
Discover How to Turn Your Web Site’s Content Into Cash!
Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?
We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?
First let’s examine what AdSense is and how it works.
Dirty Trick #15: Show ‘Em What You Got!
July 18, 2009
Are you ready to “let it all hang out” to get your product selling? If you are, then Dirty Trick #15 is just what you’ve been waiting for!
The basis of this little sneak is to show your customers what they will be getting with the use of professional looking graphics. Things like ebook covers, software boxes, and an attractive page layout may be just the thing to spice up your digital product.
It’s a fact that people like to see what they’re buying before they shell out the cash for it. Yes, even digital products need to “show the goods” before someone will gain enough interest to plop down the dough.
Ever heard the saying, “A Picture Is Worth A Thousand Words”? Well this dirty trick is truly based on this saying. But in this particular case, a picture could be worth a thousand dollars!
However, using a less than professional looking image could result in just the opposite and shut down your sale quicker than you can say “see ya”! So, do use a professional image anytime you use them.
Not only can you use ebook or software cover images, there’s also another type of image that can really put your sales into over drive.
And that is using the “profit proof” images. Don’t know what I’m talking about? Let me explain it to you. I promise by the time I’m finished you’ll be saying “Oh yeah! I’ve seen those before!”.
Okay, a “profit proof” image is one that shows exact earnings of the person selling the product in question. These will either be scanned checks or payment statements from processors such as ClickBank or PayPal.
These are very useful to get your prospects excited when they see your figures and start believing that they too can do just what you did and really rack up the profits.
Use this dirty trick whenever you are selling an intangible, or digital, product that could use a professional image to kick up your profit margins. There are some products that don’t require an image though, such as a conference call, etc. so be choosy when you use this dirty trick.
Any product that has earning money as the main subject could benefit from using the “profit proof” graphic images though. But be sure you “blur” out your customer’s information or you’ll be floating in that hot vat again!
