March 19, 2010
The latest post from Hitwise discusses where users travel after leaving Twitter. The post further breaks down the various news and media sites which receive the greatest traffic from Twitter.
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March 10, 2010
How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the "yourbrandhere.com" URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that's something to consider in itself. As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it's a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain.
March 1, 2010
Update 2: Google offered the following statement: "Buzz can only expand to show whatever was in the underlying feed. For example, if an item is truncated in the feed to only include 200 characters, then Buzz will only show 200 characters."
So, in other words, Bloggers can prevent their full content from showing in Buzz just like in a reader, depending on how they set up their feed. Update: So far, Google has referred me to the same response they gave Stay, but I've inquired further. We'll keep you posted. Original Article: If you were under the impression that the controversy surrounding Google Buzz was starting to die down, think again. So far, we've mostly heard about privacy issues, which Google has publicly addressed. They've also made changes based on user feedback. Now, we're hearing about possible copyright issues. Google appears to be republishing full articles without permission, and stripping out any ads that may be in those articles. One can easily see why any blogger or publisher wouldn't be very pleased with this scenario. Not only are they serving up full articles that others have written without sending authors the traffic or even ad clicks, but if a user reads the article through Buzz within their Gmail account, they will likely see the ads Google itself serves. Blogger Jesse Stay of Stay N' Alive brings the subject up in a post, claiming that this is exactly what is happening to his content. However, Google did respond to him, saying they would "have the ad scraping issue fixed by next week." That would solve one problem, but presumably, this doesn't change the fact that they are showing full article text, which is an interesting choice on Google's part, considering the controversy surrounding how Google News aggregates publishers' content. That is a different situation entirely, because Google News does not publish full articles (unless they come from one of their partners). They simply provide a title, small snippet, and link to the original source, hence driving traffic to that source. Based on Stay's story, Google will not likely be driving much traffic by showing full articles in Buzz. We've contacted Google for comment on this (we'll post when we receive it). One might compare reading an article through Buzz to reading one through a feed reader, like Google Reader. Sometimes you can read a feed in its full text, but the author has the ability to prevent this. With Buzz, the full-text articles appear to be coming simply from people sharing the articles, which is out of the author's control (we asked Google if their is a way authors can prevent this...again, we'll post a response when we receive it).
February 26, 2010
If you were under the impression that the controversy surrounding Google Buzz was starting to die down, think again. So far, we've mostly heard about privacy issues, which Google has publicly addressed. They've also made changes based on user feedback. Now, we're hearing about possible copyright issues. Google appears to be republishing full articles without permission, and stripping out any ads that may be in those articles. One can easily see why any blogger or publisher wouldn't be very pleased with this scenario. Not only are they serving up full articles that others have written without sending authors the traffic or even ad clicks, but if a user reads the article through Buzz within their Gmail account, they will likely see the ads Google itself serves. Blogger Jesse Stay of Stay N' Alive brings the subject up in a post, claiming that this is exactly what is happening to his content. However, Google did respond to him, saying they would "have the ad scraping issue fixed by next week." That would solve one problem, but presumably, this doesn't change the fact that they are showing full article text, which is an interesting choice on Google's part, considering the controversy surrounding how Google News aggregates publishers' content. That is a different situation entirely, because Google News does not publish full articles (unless they come from one of their partners). They simply provide a title, small snippet, and link to the original source, hence driving traffic to that source. Based on Stay's story, Google will not likely be driving much traffic by showing full articles in Buzz. We've contacted Google for comment on this (we'll post when we receive it). One might compare reading an article through Buzz to reading one through a feed reader, like Google Reader. Sometimes you can read a feed in its full text, but the author has the ability to prevent this. With Buzz, the full-text articles appear to be coming simply from people sharing the articles, which is out of the author's control (we asked Google if their is a way authors can prevent this...again, we'll post a response when we receive it). Update: So far, Google has referred me to the same response they gave Stay, but I've inquired further. We'll keep you posted.
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