Twitter Changes the Update Button to “Tweet”

When Twitter users go to post a new tweet, they have in the past used a button that says "update" (at least from Twitter.com...that varies when you get into all the different apps Twitter users use). Now, that button says "Tweet".

We're not sure exactly when the change was made, but it appears to have been very recently, as there is quite an outpour of Tweets from users mentioning that they are now seeing the "tweet" button. Perhaps this is Twitter way of asserting some kind of ownership of the word and the brand that it carries.

Twitter made "retweeting" an official feature last year, after the community-born practice grew to mainstream use.

Interestingly, Retweet.com just sold for $250,000 this week.

The tweet button isn't the only new thing going on with Twitter's website this week. Twitter is currently in the process of rolling out geolocation features on the site, after having had such capabilities available via the API since November.

Twitter CEO Evan Williams will be speaking at SXSW early next week (WebProNews will be there covering it). We may get more interesting news from the company there (some expect an ad platform to be announced).

Update: Looks like some have noticed this for at least a couple days.

Twitter Changes the Update Button to “Tweet”

When Twitter users go to post a new tweet, they have in the past used a button that says "update" (at least from Twitter.com...that varies when you get into all the different apps Twitter users use). Now, that button says "Tweet".

We're not sure exactly when the change was made, but it appears to have been very recently, as there is quite an outpour of Tweets from users mentioning that they are now seeing the "tweet" button. Perhaps this is Twitter way of asserting some kind of ownership of the word and the brand that it carries.

Twitter made "retweeting" an official feature last year, after the community-born practice grew to mainstream use.

Interestingly, Retweet.com just sold for $250,000 this week.

The tweet button isn't the only new thing going on with Twitter's website this week. Twitter is currently in the process of rolling out geolocation features on the site, after having had such capabilities available via the API since November.

Twitter CEO Evan Williams will be speaking at SXSW early next week (WebProNews will be there covering it). We may get more interesting news from the company there (some expect an ad platform to be announced).

Update: Looks like some have noticed this for at least a couple days.

Twitter Location Features Rolling Out

Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now.

This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location information on a Map (powered by Google Maps).

The feature (as most new Twitter features do) is already receiving some criticism from users who have access to it. For example, Kim-Mai Cutler with VentureBeat says Twitter's geotagging is "far from what Twitter needs to be a real player in location."

Cutler adds, "First, the new maps feature isn’t turned on for Twitter’s search results. The whole point of location-based search is to be able to find what’s actually happening around you right now. Instead, Twitter tosses a few such tweets into a wash of noise..."

Earlier this week, news of Facebook readying location features surfaced. The company is expected to launch something along these lines at its f8 conference in May. Location players getting the most buzz currently are Gowalla and Foursquare. They you have Google, of course. This may be the most interesting space to watch as the year progresses. It will be quite interesting to see how mainstream location sharing becomes when it comes to consumers.

Are you seeing the geolocation information showing up at Twitter.com? Do you intend to share your location when tweeting?

What Happens to Twitter Ad Networks When Twitter Launches Ads?

Twitter is expected to launch an ad platform this month (some have speculated this will happen at SXSW). While this hasn't been confirmed, the industry has been waiting for quite some time to Twitter to launch such a monetization model.

That's not to say the industry has been sitting on its hands as it's waited. Third-parties have taken it upon themselves to offer services for Twitter, that Twitter itself doesn't offer. That includes apps of course, but it also includes Twitter ads. 140 Proof is one such company, and it calls itself the "first scalable ad solution built exclusively for Twitter."

"The Proof network aggregates the Twitter client and application ecosystem (roughly 100+ million Twitters users) and then segments users into a dynamic audience that advertisers can buy the same way they buy keyword advertising," a representative for the company tells WebProNews. "Advertisers are excited to final have a mechanism for extended their conversations on the Twitter social network and the Twitter ecosystem is eager to have a targeted, non-obtrusive advertising solution that allows them to monetize their applications while still respecting  the ethos of the Twitter community."

The 140 Proof Network features hundreds of advertisers, who the company says are reaching their target markets on Twitter. "Some are large well know brand names that everyone is familiar with and some are small businesses that are trying build their presence on Twitter or advertise in a very local or targeted manner," the rep says.

We asked the company if they think Twitter's ad platform has a chance to damage businesses like theirs and others that have been making a business based on sponsored tweeting (Sponsored Tweets from Izea comes to mind).

"We welcome Twitter to the advertising world," the rep tell us. "Clearly we think that their entrance in the marketplace is a great validation of what we are doing, but we also believe that the market is large enough to support many major players. Further, we feel that our experienced advertising and engineering team, our advantage of being fully operational for months, and our patented, proprietary technology will give us an advantage over all competitors."

Quite a display of confidence from 140 Proof - an advantage over Twitter at Twitter ads? What do you think?

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