Hulu is Seeing Record Numbers

comScore Video Metrix has released its monthly look at the performance of online video content properties. As usual, Google sites dominate the picture, largely because of YouTube, which gets 99% of Google's video views.

The real story, however, is that Hulu is achieving record numbers. The site ranked number 2 (though significantly behind Google with 3.1% market share compared to Google's 37.7) during the month of October, with an all time high of 856 million videos viewed.

On top of that, the average Hulu viewer watched 20.1 videos during the month, representing another record for the site. This amounts to about 2 hours of videos per viewer.

Here's a look at the top ten online video content properties for the month of October:

Some other highlights (not Hulu-specific) from comScore's findings: 

- The top video ad networks in terms of their actual delivered reach were: BrightRoll Video Network with 16.5 percent penetration of online video viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6 percent.

- 84.4 percent of the total U.S. Internet audience viewed online video.

- The average online video viewer watched 10.8 hours of video.

- 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer).

- 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer).

- The duration of the average online video was 3.9 minutes.

It is worth noting that Nielsen released some data last week, which put Facebook in third place among video sites, just behind YouTube and Hulu. According to them, Facebook had about 217.8 million streams in October. Make of that what you will.

Have You Read This?

> Facebook Catapults Into Third Place Among Video Sites

> Hulu Gets Feet Wet in the Music Video Pool

> YouTube And Hulu See Record High Video Views

National Dog Show Available Online At Hulu

NBC said today "The National Dog Presented by Purina" will be available online Thanksgiving Day (Noon - 2 p.m. in all time zones) at NBCSports.com.

The television broadcast will also be available online after 2 p.m. ET on Hulu.

To complement the TV special and showcase all the breeds, NBCSports.com will feature video of the walks, examination and judging of all the breed-winning dogs with commentary from announce Wayne Ferguson, President of the host Kennel Club of Philadelphia.

NBC is inviting viewers to vote for their favorite group winner in a best in show poll. TV viewers will be able to vote online at NBCSports.com or by texting the word "DOG" to 5155 on their cell phones.

"The success and popularity of the 'National Dog Show' is because it reaches all generations and families can watch the show together," said Jon Miller, Executive Vice President of NBC.

"There is also growing interest in all of the different breeds and we recognize the importance of providing online coverage of each one."

NBC says "The National Dog show" attracted 18.7 million viewers last year, and this year it will again follow the Macy's Thanksgiving Day Parade. The show is hosted by John O'Hurley and analyst David Frei.
  Have You Read This?

> Hulu Gets Feet Wet In The Music Video Pool

> YouTube And Hulu See Record High Video Views

> Hulu Adds "Coming Soon" Page

> Will Hulu Charge For Content in 2010?

Hulu Gets Feet Wet in the Music Video Pool

Hulu and record label EMI have struck a deal, which will give the video content site some music videos, one area in which the site has lacked. Hulu fans shouldn't get too excited about the site becoming a big music video destination just yet though.

The deal, according to the New York Times, is to give artists Norah Jones her own channel (which is already live), and over time, add more EMI artists. The Norah Jones channel has all of her music videos, concert footage, and interviews.

EMI is only one of four major labels, and the smallest one at that. So, even if more EMI artists begin getting their own channels on Hulu, that would hardly make it THE place to go for music video content. However, Hulu appears optimistic that it will get deals done with other labels in the future. Brad Stone with the NYT reports:

Andy Forssell, Hulu’s senior vice president for content and distribution, said that Hulu toyed with the idea of putting tens of thousands of music videos on the site. “In the end, we thought the best starting point that fit with our mission, and with what our users expect, is a good mix of content, some music videos, long-form content and interviews, everything we can get for an immersive experience around certain artists,” he said.

Mr. Forssell said talks were continuing with the other labels and that 'my sense is that we’ll be in relationships with all of them at some point."

Music fans already have other options for music video viewing of course. To name a few, YouTube, MySpace, MTVMusic, and the highly anticipated Vevo (which is still in the works) will provide plenty of competition for Hulu in terms of capturing those views. Terms of the Hulu-EMI deal are unknown.

Have You Read This?

> YouTube and Universal Making a Music Video Site?

> YouTube is Going Through Changes

> MTV Offering...Music Videos?

> Will Hulu Charge For Content in 2010?