Hulu is Seeing Record Numbers
November 26, 2009
comScore Video Metrix has released its monthly look at the performance of online video content properties. As usual, Google sites dominate the picture, largely because of YouTube, which gets 99% of Google's video views.
The real story, however, is that Hulu is achieving record numbers. The site ranked number 2 (though significantly behind Google with 3.1% market share compared to Google's 37.7) during the month of October, with an all time high of 856 million videos viewed.
On top of that, the average Hulu viewer watched 20.1 videos during the month, representing another record for the site. This amounts to about 2 hours of videos per viewer.
Here's a look at the top ten online video content properties for the month of October:
Some other highlights (not Hulu-specific) from comScore's findings:
- The top video ad networks in terms of their actual delivered reach were: BrightRoll Video Network with 16.5 percent penetration of online video viewers, Tremor Media Video Network with 15.5 percent, and BBE with 13.6 percent.
- 84.4 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 10.8 hours of video.
- 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer).
- 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer).
- The duration of the average online video was 3.9 minutes.
It is worth noting that Nielsen released some data last week, which put Facebook in third place among video sites, just behind YouTube and Hulu. According to them, Facebook had about 217.8 million streams in October. Make of that what you will.
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YouTube And Hulu See Record High Video Views
November 2, 2009
Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore.
More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans.
Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.
Hulu landed in the second spot with 583 million (2.2%) followed by Fox Interactive Media with 547 million videos viewed (2.1%) and Viacom Digital with 513 million (2%).
More than 168 million viewers watched an average of 154 videos per viewer during the month of September. Google sites attracted more than 126 million unique viewers during the month (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo sites with 57 million viewers (7.5 videos per viewer).
Tremor Media was the top video ad network with a potential reach of 73 million viewers, or 43.3 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 66 million viewers (39.4 % penetration) followed by Broadband Enterprises (BBE) with 63 million viewers (37.5%).
Other highlights from September include:
- The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.9 percent penetration of online video viewers), BBE (16.3 percent penetration) and BrightRoll Video Network (14.9 percent penetration).
- 84.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 9.8 hours of video.
- 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com (82.4 videos per viewer).
- 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos per viewer).
- The average Hulu viewer watched 15.1 videos, totaling 1 hour and 32 minutes of videos per viewer.
- The duration of the average online video was 3.8 minutes.
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Online Video Viewing up 25% Per Viewer
October 14, 2009
Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:
To get this information, Nielsen Online's VideoCensus combines panel and census research methodologies to provide what it perceives to be an accurate count of viewing activity and engagement. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the web.
Unique viewers are classified as people who viewed full episodes, parts of an episode, or a program clip during the month. VideoCensus measurement does not include video advertising.
Nielsen has made some changes to its VideoCensus service in the last few months. This includes a panel that is 8 times larger, and what it says is more granular reporting and improved accuracy and “representativeness”.
Online Video Viewing Sees New High in August
September 29, 2009
In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.
Let's not pretend that Google sites other than YouTube played a significant role in Google's dominance in this category. YouTube accounted for 99% of Google's video market share. Microsoft sites ranked 2nd with 547 million (2.2%) followed by Viacom Digital with 539 million videos viewed (2.1%) and Hulu with 488 million (1.9%). Here's the top ten (note: rankings are basd on video content sites, and don't include video server networks. They include both streaming and downloaded videos):
That was by videos viewed. Here's a look at the top ten by unique viewers:
Over 161 million viewers watched an average of 157 videos per viewer during the month. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo Sites with 51.6 million viewers (6.9 videos per viewer).
To put the whole picture into perspective, 81.6% of the total US Internet audience viewed online video in August. The average online video viewer watched 582 minutes of video, or 9.7 hours. 120.5 million viewers watched nearly 10 billion videos on YouTube. 44.9 million viewers watched 340 million videos on MySpace. The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer, and the duration of the average online video was 3.7 minutes.
