Setting up your Google AdSense account – Part 4 (AdSense code)

Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only three ad units per page, you can add the code at more than one place in your html code.

The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it. The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).

Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog. You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you. If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours. In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.

Making the AdSense Ads suit your website – Part 2 (Color of Ads)

Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size,  shape, color and positioning of the Ads. Though none of these properties can be regarded as more important than the others, the color of Ads is surely one thing that can help a lot in making the Ads blend with your website or making them stand out. Let’s take a closer look at this Ad customization option that Google provides to all the webmasters who use the Google AdSense program for earning revenue.

Color of your Ads:

This is one property of Ads that is fully customizable. You can easily customize the color of your Ads using the color palettes provided by Google; and there are more than 200 colors available. You can choose from several different colors that are available on the color palette (and 200 colors are enough for any website). You can choose colors for Border, Title, Text and URL. You can also set a background color for your Ads. As you select various options, you can see how the ad looks in the preview tool that is shown on the same page as the options; and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background should match the color combinations used in the other parts of the website. To make the Ad blend with the website, you can use the background color of your webpage as the background color and the border color for your AdSense Ad. If you want to make the Ads stand-out, you can use contrasting colors for your Ads; however, this is generally not preferred unless you have other elements on the website that use similar colors too e.g. you can have the same background color and text color as the menu options. Once you have the right color combinations, you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search results page too (as in, Google AdSense for search).