Marketing Should Be About “And” Rather Than “Or”

You'll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it's important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.

WebProNews had a conversation with Google's Avinash Kaushik and former Googler Vanessa Fox just after the State of the Search Union keynote at SMX West last week, and talked about this very principle. Kaushik put it well in that marketers who think of their strategies in terms of "and" will win, and those who think in terms of "or" will lose. In other words, your apt to find greater success in combining strategies than focusing too heavily on one.

This seems like a fairly obvious point, but it's easy to get caught up in the hype of the moment, and place too much emphasis on the importance of whatever that hype may be centered around. That's not to say said hype should be ignored, because new strategies can certainly increase brand awareness, conversions, etc, if you can leverage them in a way that makes sense for your business. However, it's important not to shift too much focus always from channels that are already working well for you, or those you are still improving upon that show promise.

As discussed in the clip above, the lines are blurring among types of marketing, and it's becoming more and more about simply "marketing" rather than just "search marketing" or "social media marketing" or fill-in-the-blank marketing.

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Facebook and Nielsen Look for What Makes Consumers Tick

Last week Facebook announced that it had surpassed 300 million users, and now the company has announced a strategic partnership with the Nielsen Company. This partnership is aimed at helping marketers better use the web for developing and marketing new products.

"Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data," said Facebook COO Sheryl Sandberg. "The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen’s expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns."

The companies have already announced a new product called Nielsen BrandLift, which is designed to provide marketers with "effectiveness measurement" for Facebook advertising. The product will launch in the US with select test partners this week. It is expected to roll out to all Facebook advertisers within the next few months.

BrandLift will take the form of opt-in polls on Facebook's homepage, which will let advertisers know more of what makes consumers tick, by the sound of it. It is described in the announcement: "Nielsen BrandLift measures aided awareness, ad recall, message association, brand favorability and purchase consideration via a set of short, specially designed one or two question surveys." The surveys will appear on Facebook's homepage where ads normally appear.

"Facebook is an increasingly vital link between consumers and brands," said John Burbank, CEO of Nielsen’s online division. "We will now be able to add deep knowledge of this important social network to our unmatched media measurement and consumer insight across all three screens."

"Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior," added Burbank.

Nielsen will be conducting hundreds of BrandLift tests over the next few months. Last month, Facebook had the 4th largest unique audience in the US among all web brands.

Building opt in list and affiliate marketing – effective internet marketing plan

Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going.

The basics of building opt in list and affiliate marketing

Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site’s target market.

Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site’s newsletter or e-zine. After signing up, the customer will begin to receive a variety of newsletters, e-zines and brochures that the customer had registered for.

Strategies for building opt in list and affiliate marketing

There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third-parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e-mails, newsletters and e-zines on various topics.

Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing.

Enlisting for co-registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer’s opt in list.

Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer’s site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list.

Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily.

Incentives for building opt in list and affiliate marketing

Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up.

Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e-books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members.

Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.