Why Use CPALead?
January 7, 2010
One of the commonly used CPA advertisers today is CPALead. Some people use CPALead on their sites that basically make users work to gain access to their premium content. Pages can be inaccessible with the addition of CPALead until a visitor completes a survey. These completely surveys pay the affiliate (the website owner) amounts that range from {video_description}.18-+ depending on which survey is completed. Most of the surveys that pay over require the user to sign up for something and pay some money …
The Most Loyal Traffic Comes from Facebook
October 7, 2009
There's no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.
However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.
The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site. Visitors that went to a site four or more times in one week were considered loyal users.
By a wide margin, Facebook led the pack in providing loyal traffic. 20% of all visitors from Facebook visited the site four or more times per week. Digg was second with slightly over 16%. Digg was followed by search engines: Yahoo, Google, then Bing with 15.89%, 11.84%, and 11.74% respectively. Finally, Twitter came in at 11.08%.
"While Google naturally wins in sheer numbers, if a website owner can drive a thousand people to their site via Google, or they can drive the same number via Facebook, Facebook seems to be the way to go for creating a loyal reader," says Chitika.
The sheer popularity of Facebook and the time spent on the site must play crucial roles in driving repeat traffic. When a user frequently checks for status updates, they are likely to see new posts made from Facebook Pages they are subscribed to. This shows that creating a Facebook page can have a great effect on content publishers.
Twitter has historically been harder for users to manage and keep up with. That may change, however, once the Lists feature reaches the masses.
What makes Google AdSense system so special?
July 18, 2009
The basic arrangement in which Google AdSense system works is such that Google has the basic control over the Ads that are displayed on the websites subscribed to Google AdSense system. Of course, the website owner can customize how an Ad looks and also block/filter certain types of Ads on their website. The Ads that Google serves are ‘Senseful’ Ads (these Ads are actually relevant to the topics that the website discusses/ caters-to). This is something that is not found in other advertising programs/systems. This creates a win-win situation for everyone.
The people who are visiting the website (that contains Google AdSense Ads) are doing so because they are interested in the product/service/topic that is discussed on that website. It would be of little use to them if you were to serve Ads that are not related to the topic in any way. On the other hand, Ads related to the topic of the website would really prove useful to the visitor. They might actually be interested in a product or service that is being advertised through Google AdSense Ads. So, website visitors get a richer experience due to AdSense program.
Website owners get revenue for displaying the Google AdSense Ads and for the clicks they receive on the Ads. So, they are happy too. As far as businesses/advertisers are concerned, they get a system (AdSense system) for targeted advertising that is both easy and economical to operate.
Moreover, Google AdSense Ads are presented in a much better way than the banner Ads or other types of Ads. Most of the Ads are simple text Ads that are clear and concise. The website owners find it easy and the advertisers find it easy too. Google AdSense is really one of the best advertising programs available today.
Setting up your Google AdSense account – Part 1 (Enrolment form)
July 18, 2009
So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services. With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies). Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.
For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences. You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program. The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.
That’s it. You can now submit your application form for Google to evaluate and get back to you.
